Chris Gross from Fox Sports Australia discusses social media and digital strategyOn this week's podcast we chat with Chris Gross from Fox Sports Australia  on what they are looking for in a social media manager and how the push content across over 30 social media accounts to engage a wide and diverse sports fan base.  Jon Manning from Pricing Prophets joins us to discuss pricing models and how pricing is changing in the world of sports.

On this podcast you’ll find out about:

  • The differences of working for large telco in social and a sports content business
  • Difference between customer care, brand and sales in social media
  • The best benefits of working at Fox Sports Australia
  • How Chris breaks down strategy around Content, Process & People
  • How Fox Sports Australia has trained editorial staff to monitor social for latest news
  • What are the three major outputs for Fox Sports Australia on social media?
  • Why Fox Sports want a frictionless experience for sports fans with social
  • How Fox Sports using Live accounts for each sports to engage super avid sports fans
  • Understanding different pricing models and what sports is adapting from industries like airlines
  • Importance of pricing models and why segmentation is so important
  • Appetite for risk is a big barrier for sports teams tackling pricing options

Like this episode? please leave a review in iTunes.

Hope to see you in Melbourne at #SportsGeekODE on March 31st.

Jon Manning from Pricing ProphetsResources from the episode

Social Media Post of the Week

Geelong Cats having a laugh on Twitter with at the expense of St Kilda.

@GeelongCats Funny Comeback

Send in your nominations for best social media post of the week – Facebook, Twitter, Instagram, Vine… for whatever reason fan engagement, sponsorship activation, cool content….

Closing 2 Cents

Sports Geek explains #SportsBiz hashtags

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