What is the best call to action on television advertising? Send fans to domain or encourage the social conversation? In this Sports Geek Podcast we discuss that with Adrian Kinderis and look at the advertising from the AFL and NRL Grand Finals on comparison with NFL Super Bowl. Education is a big part of sales process as LA Clippers explain variable and dynamic ticket pricing to their season ticket holders.
More specifically, in this podcast you’ll find out about:
- Why domains are important part advertising strategy
- How new top level domains may change the way we see the internet
- The importance of a digital team to be ready to respond to social campaigns
- Why you need to think like Zuck
- What is variable pricing and dynamic pricing?
- What Google extension we think are must install
- Find Adrian Kinderis Twitter (@AdrianKinderis) and Linkedin or ARIServices.com
- Adrian's article on AFL & NRL 2013 advertising call to actions and 2012 analysis
- Reaction to Vegemite changing the name to iSnack 2.0 advert from AFL Grand Final in 2009
- Coke Chase Race advert where social media fans decided the ending
- Reports on Coca Cola advert post Super Bowl
- Famous @Oreo Superbowl tweet
- Russell Scibetti post on Clippers pricing video
- Russell Scibetti on episode 10 and 14 of Sports Geek Podcast
- LA Clippers video on ticket pricing
- Sound of the game from Golden State Warriors game on #SportsGeekTrip
- Thanks to Martwell60 and absharp for iTunes reviews in Australian iTunes and USA iTunes.
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See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek