Calls to action in Sports TV Advertising and Clippers explain Variable and Dynamic pricing

Calls to action in Sports TV Advertising and Clippers explain Variable and Dynamic pricing

Sports Geek Podcast featuring interviews with sports marketing and technology professionalsWhat is the best call to action on television advertising?  Send fans to domain or encourage the social conversation?  In this Sports Geek Podcast we discuss that with Adrian Kinderis and look at the advertising from the AFL and NRL Grand Finals on comparison with NFL Super Bowl.  Education is a big part of sales process as LA Clippers explain variable and dynamic ticket pricing to their season ticket holders.

More specifically, in this podcast you’ll find out about:

  • Why domains are important part advertising strategy
  • How new top level domains may change the way we see the internet
  • The importance of a digital team to be ready to respond to social campaigns
  • Why you need to think like Zuck
  • What is variable pricing and dynamic pricing?
  • What Google extension we think are must install


LA Clippers educating their fans on ticket pricingResources from the episode

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Calls to Action in Sports TV Advertising and Clippers Explain Variable and Dynamic Pricing Transcription

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About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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