What is the best call to action on television advertising? Send fans to domain or encourage the social conversation? In this Sports Geek Podcast we discuss that with Adrian Kinderis and look at the advertising from the AFL and NRL Grand Finals on comparison with NFL Super Bowl. Education is a big part of sales process as LA Clippers explain variable and dynamic ticket pricing to their season ticket holders.
More specifically, in this podcast you’ll find out about:
Why domains are important part advertising strategy
How new top level domains may change the way we see the internet
The importance of a digital team to be ready to respond to social campaigns
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn’t see coming was the tremendous support from the sports business industry from around the world. We’ve had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan. Follow his esports team @Gravitas playing in the LCO.