What is the best call to action on television advertising? Send fans to domain or encourage the social conversation? In this Sports Geek Podcast we discuss that with Adrian Kinderis and look at the advertising from the AFL and NRL Grand Finals on comparison with NFL Super Bowl. Education is a big part of sales process as LA Clippers explain variable and dynamic ticket pricing to their season ticket holders.
More specifically, in this podcast you’ll find out about:
Why domains are important part advertising strategy
How new top level domains may change the way we see the internet
The importance of a digital team to be ready to respond to social campaigns
Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.