Welcome to 2014, Sports Geek Podcast is back ready for a big year in sports digital on this week's show we chat with Debbie Spillane on ABC Grandstand about what is ahead in 2014. In our first SEAT Partner Profile I chat with Larry Bush from Store Financial we look at how their retail experience will give sports teams the edge in 2014. I chat with Heikki Aura from Uplause in Finland about their stadium fan engagement solutions recently installed at Madison Square Garden.
On this podcast you’ll find out about:
- Why sports teams will focus on content over likes
- Will Google Glass provide killer content?
- How stadiums can engage with fans using social
- What sports teams can learn from retail loyalty programs
- Importance of engaging fans in stadium and outside stadium with Store Financial
- How Store Financial can do a one time promotion or a national event dynamically
- What does Uplause offer stadiums that usual scoreboard animations
Like this episode? please leave a review in iTunes.
Resources from the episode
- Connect with Larry Bush from Store Financial on Twitter (@LarryBushSr) and on Linkedin
- Find out more about Store Financial – Final Four Sponsor at SEAT 2014 connect with them on Twitter (@StoreFinancial1) and Facebook
- See you at #SEAT2014 in Miami
- Connect with Heikki Aura from Uplause on Twitter (@HeikkiAura) and on Linkedin
- Follow Uplause on Facebook and Twitter (@Uplause) and see examples on Flickr
- Connect with Debbie Spillane on Twitter (@debspillane)
- Roy Hibbert using Google Glass
- Twitter recap of #Ashes series using custom Timelines
- Sounds of the Game from #PinkTest at SCG
- Ep #31 dedicated to NBA Hall of Famer Reggie Miller. 8 points in 9 seconds, watch ESPN 30 for 30 Winning Time
- Thanks for iTunes reviews in Australian iTunes and USA iTunes.
- Have you signed up for weekly Sports Geek News?
Uplause at Madison Square Garden
//
Social Media Post of the Week
Talk like that got you in trouble with Binga #loveyouStu RT @piersmorgan: Two batting legends… and @scgmacgill pic.twitter.com/6FKr6d9piN
— Sydney Cricket Grnd (@scg) January 4, 2014
Send in your nominations for best social media post of the week – Facebook, Twitter, Instagram, Vine… for whatever reason fan engagement, sponsorship activation, cool content….
Watch Piers Morgan facing Brett Lee
Send me a tweet @SeanCallanan or @SportsGeek with your nominations
Top Tweets using Custom Timelines
See you at #SBNight
When: 6pm January 21st
Where: HONEY Bar, 345 Clarendon Street South Melbourne
Closing 2 Cents
Listening via iTunes?
Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your networks. Thanks in advance.
Listen to Sports Geek
Support our content efforts on Patreon
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep-dive interviews with sports executives sharing best practice and case studies
- #SportsBizZoom Calls – networking Zoom calls with sports business executives
- Sports Geek News – a weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
PLEASE CHECK OUT AND SUPPORT THE BUSINESSES BELOW
Our supporters (become one)
