Welcome to 2014, Sports Geek Podcast is back ready for a big year in sports digital on this week's show we chat with Debbie Spillane on ABC Grandstand about what is ahead in 2014. In our first SEAT Partner Profile I chat with Larry Bush from Store Financial we look at how their retail experience will give sports teams the edge in 2014. I chat with Heikki Aura from Uplause in Finland about their stadium fan engagement solutions recently installed at Madison Square Garden.
On this podcast you’ll find out about:
Why sports teams will focus on content over likes
Will Google Glass provide killer content?
How stadiums can engage with fans using social
What sports teams can learn from retail loyalty programs
Importance of engaging fans in stadium and outside stadium with Store Financial
How Store Financial can do a one time promotion or a national event dynamically
What does Uplause offer stadiums that usual scoreboard animations
Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.