Uplause at Madison Square GardenWelcome to 2014, Sports Geek Podcast is back ready for a big year in sports digital on this week's show we chat with Debbie Spillane on ABC Grandstand about what is ahead in 2014.  In our first SEAT Partner Profile I chat with Larry Bush from Store Financial we look at how their retail experience will give sports teams the edge in 2014.  I chat with Heikki Aura from Uplause in Finland about their stadium fan engagement solutions recently installed at Madison Square Garden.

On this podcast you’ll find out about:

  • Why sports teams will focus on content over likes
  • Will Google Glass provide killer content?
  • How stadiums can engage with fans using social
  • What sports teams can learn from retail loyalty programs
  • Importance of engaging fans in stadium and outside stadium with Store Financial
  • How Store Financial can do a one time promotion or a national event dynamically
  • What does Uplause offer stadiums that usual scoreboard animations

Like this episode? please leave a review in iTunes.

Larry Bush from Store Financial will be at SEAT 2014 in MiamiResources from the episode

Uplause at Madison Square Garden


Social Media Post of the Week



Send in your nominations for best social media post of the week – Facebook, Twitter, Instagram, Vine… for whatever reason fan engagement, sponsorship activation, cool content….

Watch Piers Morgan facing Brett Lee

Send me a tweet @SeanCallanan or @SportsGeek with your nominations

Top Tweets using Custom Timelines


#SBNight at HONEY

See you at #SBNight

When: 6pm January 21st
Where: HONEY Bar, 345 Clarendon Street South Melbourne

Eventbrite - #SBNight Sports Business Networking Night

Closing 2 Cents

Don’t sleep on Instagram it might not drive traffic but it helps you and your fans tell your story..

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