Welcome to 2014, Sports Geek Podcast is back ready for a big year in sports digital on this week's show we chat with Debbie Spillane on ABC Grandstand about what is ahead in 2014. In our first SEAT Partner Profile I chat with Larry Bush from Store Financial we look at how their retail experience will give sports teams the edge in 2014. I chat with Heikki Aura from Uplause in Finland about their stadium fan engagement solutions recently installed at Madison Square Garden.
On this podcast you’ll find out about:
- Why sports teams will focus on content over likes
- Will Google Glass provide killer content?
- How stadiums can engage with fans using social
- What sports teams can learn from retail loyalty programs
- Importance of engaging fans in stadium and outside stadium with Store Financial
- How Store Financial can do a one time promotion or a national event dynamically
- What does Uplause offer stadiums that usual scoreboard animations
Resources from the episode
- Connect with Larry Bush from Store Financial on Twitter (@LarryBushSr) and on Linkedin
- Thanks for iTunes reviews in Australian iTunes and USA iTunes.
- Have you signed up for weekly Sports Geek News?
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
Check out our podcasts with SEAT
We’ve launched two monthly podcasts in collaboration with SEAT.
Sean hosts The SEAT Report with Josh Barney. Check it out
Each month, Sean will profile a SEAT partner on SEAT Solves.
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