Colin Kelly has over 14 years of experience in connecting with sports executives, producers, content providers and developers. He has been able to deliver influential messages for well-known names in sports.
Colin's career in sports started through an internship where producing blog content, photos, videos, fan commentary and web development for the University website. After his stint at the Uni, he moved in to a role at National Hockey League working on content, covering live games and being the ‘go-to' problem solver for the teams in the league.
He took a break from the league scene for a while and worked on news and commentary at the CBS Local in New York and founded his own digital newsletter UpStrt. In 2015, he joined the New York City Football Club and managed their digital platforms, pages, applications and website content. Today, Colin continues to do his passion for digital as the Vice President of Digital for the Los Angeles Football Club.
3:21 How Colin Kelly got into the sports business industry
6:09 Transitioning from journalism to a league role at the National Hockey League
6:56 What digital was like in the early sports web space at NHL
11:58 How his digital role at the New York City Football Club opened new opportunities at the Los Angeles Football Club
14:19 What are the challenges in building a fan base for LAFC
18:00 The impact of moving to the Banc of California Stadium for the team
19:31 How does the digital team work with other departments to fill in the stadium seats
21:06 Getting full fan support from The 3252 Club
24:35 Colin on how they are producing high quality content
28:01 Finding conversion success in LAFC Facebook and Instagram
35:47 How do they keep fans engaged to their digital content
39:47 LAFC’s partnership with Youtube TV
40:44 Getting inspiration from the community
41:16 Sports Geek Closing Five
50:46 Sean gives an overview on a quick #SportsGeekTrip and presentation at the NSF
55:36 Gravitas partnership with Pickstar. Read full details here
56:30 Join Sean and the Gravitas team on March 5th at GG EZ Bar in Melbourne for the Esports for Brands event. Learn how your brand can connect with esports and gaming audiences. Go to sgesports.com/esports-for-brands
Best of luck in Season Two
The awesome 3252 Black Army
A peek into LAFC's partnership with YoutubeTV