Scott Kegley from Minnesota Vikings on Vine, Snapchat & LOUD fans

On this week's episode Sean catches up with a previous podcast guest, Scott Kegley. Formerly at San Francisco 49ers and now the Executive Director of Digital Media & Innovation at Minnesota Vikings.

On this podcast you'll learn about:

  • How to align your digital team to team goals
  • How you can improve your digital output during a season
  • How Vinekings videos are developed and why the fans love them
  • The importance of promoting new platforms and refreshing old ones
  • How Vikings Skol chant was developed
  • Why Facebook's move into 360 is so important
Scott Kegley from Minnesota Vikings on Vine, Snapchat and LOUD fans

Resources from the podcast

Some tweets you may have missed

Happy after a win

Video stats recap

Vikings fans love US Bank Stadium

Team intros are LIT!

VineKings in action

Poor kitty



Minnesota Vikings in 360 video

How to subscribe to Sports Geek Podcast

Check out Sports Geek Podcast

Thanks for the review on iTunes

I never miss an episode

in iTunes by Marty Jaynes from UK on March 31, 2016

I started listening to these podcasts about a year ago and have been binge listening ever since. They are a fantastic listen, really interesting and very informative for anyone already working in sport or looking to grow their knowledge of the industry. The only problem is…I need more of them to get me through my week. Keep up the great work!

Download Podcast Transcription

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

Contact Sports Geek

Level 3, 534 Church St Cremorne 3121 VIC

Mobile: +61407047200