Sean catches up with Adam Rootman, Senior Digital Manager from Vancouver Whitecaps and Darshan Kaler, CEO from Tradable Bits on the latest podcast. Adam shares with Sean how his time at Vancouver Whitecaps balancing content, campaigns and data. Darshan chats about his experience in Facebook marketing and advertising and how Tradable Bits leverages data for great ticketing campaigns.
On this podcast you'll learn about:
- How Whitecaps engaged fans with puppies
- Importance of micro campaigns
- How Vancouver Whitecaps run targetted ticketing campaigns.
- Why Tradable Bits is the swiss army knife tool for sports marketers
- What Darshan learned from building Facebook apps
- How Tradable Bits integrates with Ticketmaster for 9x returns on Facebook campaigns
Resources from the podcast
- Thanks again to Adam Rootman from Vancouver Whitecaps connect with him on Twitter @AdamRootman and on Linkedin
- Thanks also to Darshan Kaler, Founder and CEO of Tradable Bits connect with him on Twitter @DKaler and @TradableBits and on Linkedin
- Other podcasts that may interest you
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- Have you joined the world's largest #SportsBiz Slack Community?
Some tweets you may have missed
Have you seen this fan?
Have you seen this #VWFC fan? She missed one of the best moments at @bcplace this season. RT and help us locate her! pic.twitter.com/UHD0hQ7eAj
— Adam Rootman (@adamrootman) October 15, 2013
So close!
Octavio Rivero shot off crossbar in slo-mo https://t.co/nMmLpgKOm9
— Adam Rootman (@adamrootman) March 10, 2016
Best.Roadtrip.Ever
#SEATTLEIN6 https://t.co/8y239xjnFb
— Adam Rootman (@adamrootman) June 6, 2013
The future of advertising
What kind of digital marketer are you? Find out in our quiz! https://t.co/tMCKMEOltO #SMCamp pic.twitter.com/oPnpk0owTp
— Tradable Bits (@tradablebits) May 5, 2016
Be entrepreneurial!
We're now officially in the age of paid media. Create a budget, or get entrepreneurial. @boscoanthony #SMCamp pic.twitter.com/ZE5cWw3nlh
— Tradable Bits (@tradablebits) May 5, 2016
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Sports Geek Podcast by the numbers
Thanks for the review on iTunes
I never miss an episode
in iTunes by Marty James from UK on March 31, 2016
I started listening to these podcasts about a year ago and have been binge listening ever since. They are a fantastic listen, really interesting and very informative for anyone already working in sport or looking to grow their knowledge of the industry. The only problem is…I need more of them to get me through my week. Keep up the great work!