In this episode I catch up with TJ Ansley, Director of Digital Media at Portland Trail Blazers.
On this Sports Geek Podcast you will learn about:
- Storytelling opportunity of large roster change
- Engagement first philosophy of Blazers
- Why Rip City is Rip City
- New Fan Scan technology embedded content in posters
- How Snapchat stories tell a new story for fans
- What I learned from UFC193
Resources from the podcast
- Connect with TJ Ansley on Linkedin and Twitter @TJAnsley
- Check out Trailblazers – Year in Review in Gifs microsite
- Follow @Trailblazers on Twitter and Instagram @Trailblazers
- Download the Trailblazers app, check out Fan Scan in action
- See you at #SportsBizMelb event on November 23 at HONEY
- Have you signed up for weekly Sports Geek News?
Check out this content from Trailblazers
Follow them on Snapchat
Hey, let's be friends on Snapchat. pic.twitter.com/rUb0pwzz0R
— Trail Blazers (@trailblazers) October 1, 2014
Good to see the @Wallabies get involved…
Portland > pic.twitter.com/j2SGB5yjcQ
— Trail Blazers (@trailblazers) November 21, 2015
@trailblazers #Wallabies 1 from 1 in the @nba. Now let's tackle the @lakers! #GoMomo #Proud #OneOfOurOwn
— Qantas Wallabies (@qantaswallabies) November 22, 2015
Nice game recap gif
HOW 'BOUT THEM BLAZERS pic.twitter.com/cZDRGzAFRb
— Trail Blazers (@trailblazers) November 21, 2015
Encouraging fans to share their content
Click. Save. Post to your IG.
📸 » https://t.co/nVMgW7SJrk pic.twitter.com/h7nRenEySg
— Trail Blazers (@trailblazers) November 21, 2015
\
Sports Business Melbourne event – November 23
Sports Geek Podcast by the numbers
Thanks for the review on iTunes
Sports Marketing Master
via iTunes by Louise Carter from Australia
If you are passionate about marketing and love sports, this podcast is for you. It includes all different sports, different leagues in countries all around the world! The perspectives from the different interviewees gives you something valuable in every podcast. Sean Callanan is a Sports Marketing Master! Love your work!
Want our guide to Facebook Business Manager?
TJ Ansley from Portland Trailblazers on Rip City Transcription
Listen to Sports Geek
Support our content efforts on Patreon
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep dive interviews with sports executives sharing best practice and case studies
- #SportsBiz Zoom Calls – fortnightly Zoom calls with sports business executives
- Sports Geek News – weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
- Sports Geek Q&A – Sean Callanan answers 3 questions submitted via website, in real life and social media.
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
PLEASE CHECK OUT AND SUPPORT THE BUSINESSES BELOW
Our supporters (become one)
