In this episode I catch up with TJ Ansley, Director of Digital Media at Portland Trail Blazers.
On this Sports Geek Podcast you will learn about:
- Storytelling opportunity of large roster change
- Engagement first philosophy of Blazers
- Why Rip City is Rip City
- New Fan Scan technology embedded content in posters
- How Snapchat stories tell a new story for fans
- What I learned from UFC193
Resources from the podcast
- Connect with TJ Ansley on Linkedin and Twitter @TJAnsley
- Check out Trailblazers – Year in Review in Gifs microsite
- Follow @Trailblazers on Twitter and Instagram @Trailblazers
- Download the Trailblazers app, check out Fan Scan in action
- See you at #SportsBizMelb event on November 23 at HONEY
- Have you signed up for weekly Sports Geek News?
Check out this content from Trailblazers
Follow them on Snapchat
Hey, let's be friends on Snapchat. pic.twitter.com/rUb0pwzz0R
— Trail Blazers (@trailblazers) October 1, 2014
Good to see the @Wallabies get involved…
Portland > pic.twitter.com/j2SGB5yjcQ
— Trail Blazers (@trailblazers) November 21, 2015
@trailblazers #Wallabies 1 from 1 in the @nba. Now let's tackle the @lakers! #GoMomo #Proud #OneOfOurOwn
— Qantas Wallabies (@qantaswallabies) November 22, 2015
Nice game recap gif
HOW 'BOUT THEM BLAZERS pic.twitter.com/cZDRGzAFRb
— Trail Blazers (@trailblazers) November 21, 2015
Encouraging fans to share their content
Click. Save. Post to your IG.
📸 » https://t.co/nVMgW7SJrk pic.twitter.com/h7nRenEySg
— Trail Blazers (@trailblazers) November 21, 2015
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Sports Business Melbourne event – November 23
Sports Geek Podcast by the numbers
Thanks for the review on iTunes
Sports Marketing Master
via iTunes by Louise Carter from Australia
If you are passionate about marketing and love sports, this podcast is for you. It includes all different sports, different leagues in countries all around the world! The perspectives from the different interviewees gives you something valuable in every podcast. Sean Callanan is a Sports Marketing Master! Love your work!
