In this episode I recap recent travels, answer some questions from listeners and what I've learned about Instagram Ads so far.

On this Sports Geek Podcast you will learn about:

  • Why ideas are easy, execution is hard
  • How NSOs are like professional teams
  • The importance of developing your own fans
  • What I learned from Russell Howcroft at #OFS15
  • How Snapchat will be used by fans in next 18 months
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Thanks for taking this shot @nickholland02

SportNXT – Melbourne – 7-9 September 2026

Join Sean Callanan and sports executives from around the world to shape the future of sport.

Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program.  Those on the waitlist will get 20% off upon launch.

Listen To Sports Geek

Sports Geek podcast available on all podcast platforms