Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
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Key Reads

Disney+ Accelerates Global Live Sports Strategy with Expanded Rights and Platform Integration – Ministry of Sport *

Disney rewires its global sports streaming playbook.

Global, MediaRights, Streaming, Strategy

Pick n' Mix and the end of exclusivity – Unofficial Partner *

How ‘intelligent' auctions are reshaping sports media rights.

Global, Media Rights, OTT, Commercial Strategy

DAZN broadens DTC strategy with NHL, NBA and basketball rights agreements – SportsMint Media

DAZN doubles down on DTC with major US leagues.

Global, Media Rights, NBA, NHL, Streaming

Churn Baby Churn: Penetration of Trad Pay-TV Bundle Drops to 31% – Sportico

Cord-cutting accelerates, reshaping sports distribution economics.

US, Media, Streaming, TV, Strategy

Democratization is Coming to Reshape Sports, Media, & Entertainment – Profluence / Petcash Post *

Why AI shifts the power balance in sport.

Global, AI, Sports Business, Media, Technology

Professional Sports

How Manchester United hit record revenue without Europe – Insider Sport

Man United's commercial machine thrives minus Europe.

EU, Football, Revenue, Commercial

MLB the latest league to allow a greater slice of the pie to private equity – Insider Sport

MLB further opens its doors to private equity.

US, MLB, Investment, Private Equity

NBA Paris & Manchester 2027 Games Sell Out After Record Ticket Demand – X / NBA PR *

European NBA games sell out and stream on Amazon.

EU, NBA, Global Expansion, Ticketing, Streaming

The WNBA's scoring revolution led by the Fever – The Athletic

How higher scoring is supercharging WNBA interest.

US, WNBA, Marketing, Audience-growth

Digital & Social

The US Open Became Tennis' ‘Most Valuable Platform'. At What Cost? – Sports Video Group *

US Open's phone-first strategy and its trade-offs.

US, Tennis, FanExperience, Social, Commercial

Made on YouTube: New tools to power the creation journey – YouTube Blog

Gemini-powered tools reshape YouTube sports content workflows.

Global, AI, Content, Fan Engagement, Sponsorship

Why Rugby League Guru Is The First Creator To Sponsor An International League Team – B&T

A content creator becomes front-of-shirt sponsor.

AU, Sponsorship, Creator Economy, Rugby League

Media & Entertainment

Paramount settles anti-trust suit, clearing path for $US 110 billion Warner Bros. Discovery deal – Yahoo Finance *

Mega-merger could reshape future sports rights bidding.

US, Media, Antitrust, Merger, Broadcasting

Is Our Love Affair With Netflix Over? – Always Be Watching

What Netflix's plateau means for live sports streamers.

Global, Streaming, Audience Engagement, Content Strategy

Geek Out

FloSports Is Using AI To Build a New Generation of Live Production Tools to Bolster the Streamer's Internal Operations – Sports Video Group

Inside FloSports' AI-assisted live production stack.

US, Streaming, AI, Production, Technology

How Stripe Is Designing Checkout for AI Agents – Stripe

Preparing your ticketing checkout for AI shoppers.

Global, AI, Ticketing, Ecommerce, Fan Experience

AI

Benches Are More Broken Than We Could Have Imagined – Horizon Analytics Labs

Why AI benchmarks may mislead your vendor decisions.

Global, AI, Data Governance, Sports Business

Eight lessons for brand builders in the age of AI – Just Creative

Practical AI playbook for modern sports brand teams.

Global, AI, BrandStrategy, SportsMarketing

Make You Think

Rich people ruin everything they touch – Unofficial Partner

A sharp critique of hyper-premium live sport.

Global, Ticketing, Fan Experience, Revenue

Americans Just Want To Enjoy Life – The Future Party

Experiences over assets: why fans still spend.

US, Fan Behaviour, Consumer Trends, Ticketing

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Featured image credit: Michał Obrochta, “Hungarian Formula 1 GP – main straight”, via Wikimedia Commons, CC BY-SA 4.0.