Brian Costello connecting the Timbers Army

In the latest podcast, Sean catches up with Brian Costello from Portland Timbers. Having caught up in person in the US, Sean chatted to Brian again recently to discuss his role as Director, Digital Media/Editor in Chief at the Timbers.

On this Sports Geek Podcast you will learn about:

What the early days of the Timbers looked like
The long standing tradition of “Timber Joey”
Why telling stories is his passion
His main challenge – “Engaging fans in new and interesting ways”
How fans are moving to mobile
The delicate balancing act of social media vs onsite traffic
Twitter question on “How do you report Snapchat success?”

Brian Costello posing with his boys and those famous axes

Resources from the podcast

Connect with Brian Costello on LinkedIn and @bacostello on Twitter
Connect with Portland Timbers on Twitter (@TimbersFC) on Instagram (@TimbersFC) and Facebook
Find out more about Portland Timbers and “Timber Joey” match experience
Portland Timbers have a podcast on iTunes
Like SEAT on Facebook and follow @SEATconference on Twitter and check out @SEATConference on Instagram
Have you signed up for weekly Sports Geek News?

Check out latest from Portland Timbers

Players and families getting Timbers photos

Timbers Joey presents the rewards

These are the times when we come together. As a team. As a family. As fans. As a city. @lucasmelano and @deenags raise their log slices after a crazy night at the park. #RCTID

A post shared by Portland Timbers (@timbersfc) on Aug 21, 2015 at 10:19pm PDT

Timbers FC fans included in to the kit

A detailed look at our kit numbers, which have Timbers fans inside the lines. You can now bid to win these kits from your favorite Timbers players with proceeds benefiting your community through @ptstandtogether. Winners get two tickets to a match, the kit and a meeting with the player himself! Hit the link in our bio to bid or text "PTFC" to 52182 #RCTID

A post shared by Portland Timbers (@timbersfc) on Aug 10, 2015 at 10:32am PDT

Nice use of GIFs in highlights

Adam Kwarasey is up for @MLS Save of the Week. This is why: http://t.co/4XaIQDMBwa #RCTID pic.twitter.com/vUEyBhTNlU

— Portland Timbers (@TimbersFC) August 19, 2015

Caption this competition

Have you entered the “Caption This” competition featuring Russell Scibetti?

Leave a comment on this episode show notes post, the best comment as judged by us will win a Sports Geek T-Shirt

Entries close August 30

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Sports Business Student

iTunes by Hhaha 1211 from Australia on August 20, 2015

Without doubt the most interesting podcast I've listened to. Every edition is packed with info on what it's like to be in the sports industry, something that is so hard to find these days. Great for people like me who are trying to gather options and ideas of where jobs may be in the future. Love your work.

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Brian Costello connecting the Timbers Army Transcription

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About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.