On this week's episode, Sean chats with Kurt Brutton, Marketing and Brand executive for the Brisbane Broncos. Sean and Kurt discuss how the Broncos sponsorship team works across the business to integration content, marketing and sponsorship efforts.
On this podcast you'll learn about:
- Kurt's experience in working with other sporting clubs in Brisbane and how it helped in his role at Brisbane Broncos
- How the Broncos digital team develop and integrate content assets to activate sponsorship
- The impact of move to new Clive Berghofer Centre on connecting business and admin at the Broncos
- The size and importance of Brisbane Broncos brand and what it means for sponsor
- Why McDonald's launched a burger exclusive to Brisbane
Sports Geek hosted by Sean Callanan
Brisbane Broncos - Big brand, Big responsibility with Kurt Brutton
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Resources from the podcast
- Thanks again to Kurt Brutton from Brisbane Broncos for being this week's guest
- Connect with Kurt Brutton on Twitter @mr_brutton, Instagram and LinkedIn
- Follow Brisbane Broncos on Twitter @brisbanebroncos, Facebook, Instagram and LinkedIn
- Check out C2 Melbourne on Twitter @C2Melbourne, Facebook, Instagram and Linkedin
- Check out C2 Montreal on on Twitter @C2Montreal, Facebook, Instagram and Linkedin
- Some related articles you might want to read more about Brisbane Broncos
- More from C2 Melbourne & C2 Montreal
- Some Sports Geek podcast episodes you might be interested in:
- Want to know more about State of Origin? Matt Henry on Origin
- What was it like working in NRL and Twitter listen to Dave Ray
- J.W. Cannon on how the sponsorship game changed over the years
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Highlights from podcast with Kurt Brutton
4:50 The impact of Broncos transferring to their new home at Clive Berghofer Centre
7:13 Kurt Brutton explains more of his role at Broncos and the club’s unique organization structure
11:58 How their multimedia team leverage content integration for sponsorship activation
14:52 How the different departments work together to tie their brand assets and digital assets that will captivate the sponsors
20:22 Kurt’s backstory of his sporting career journey at FFA and Brisbane Roar
24:26 Driving fan engagement for clubs after a win
30:37 The challenges of keeping a big club bigger
36:03 Sports Geek Closing Five
Some tweets/posts you may have missed
A good day to celebrate and have fun
Now that’s the way to celebrate an unexpected call-up to the #NRL…….#Bronxnation pic.twitter.com/LqJAWMIgo0
— Brisbane Broncos (@brisbanebroncos) May 17, 2018
That's an awesome Mcdelivery!
James Roberts made a surprise McDelivery to one of our members – he’s busy on field tonight but you can still get your McDelivery for the #NRLRabbitohsBroncos match and not miss a minute of the action. https://t.co/bSMXGZ25oE pic.twitter.com/pHlTCZW2Dn
— Brisbane Broncos (@brisbanebroncos) April 26, 2018
Good job boys!
"His body must be made of rubber!"#NRLManlyBroncos 6-6 after 8 minutes. #TelstraPremiership #NRL pic.twitter.com/o0KfzqyKdQ
— NRL (@NRL) May 12, 2018
What is it like when Sean speaks at an event, check in on recent trip to Brisbane.
A quick video recap of my day at #sportandrecqld thanks to all for questions and feedback on marketing and data.
Look forward to connecting in the #SportsBiz Slack and seeing you grow your clubs and sports https://t.co/jNJ6BYhaCV pic.twitter.com/5wvRxTEaQB
— Sean Callanan (@seancallanan) May 17, 2018
Thanks for the review on iTunes
Fantastic insight
★★★★★ in Apple Podcasts by Gavin MacPhee from USA on August 23, 2017
The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests are an eclectic mix from different countries, sports and areas of expertise. This is valuable listening for anyone in sports marketing!
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