In this episode of Sports Geek, Sean Callanan chats with Jamie King, Marketing Director at Nottingham Forest FC.
On this podcast, you'll learn about:
- How Jamie found his way into digital from radio production
- The passion of NFL fans in the UK
- The importance of always educating and welcoming new NFL fans
- What entering Premier League means for Nottingham Forest
- Why engagement is the goal for Jamie
- How digital delivers – the sports fan funnel

Listen to Jamie King on Sports Geek




Sports Geek hosted by Sean Callanan
Jamie King on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Follow Jamie King Jamie on Twitter @JamieKing89 and connect to say you listened to the episode via LinkedIn
- Follow Nottingham Forest FC across social media
- Twitter – @NFFC
- LinkedIn – Nottingham Forest FC
- Facebook – Nottingham Forest
- Instagram – @officialnffc
- Check out NFL UK & NFL Australia
- Instagram – @NFLUK & @NFLAustralia
- Twitter – @NFLUK & @NFLAustralia
- Check out the Sports Geek Amplify series – Season 1 to get a feel for what SEAT Sports Geek Amplify series will be like.
- Episodes you should listen to
- Conferences we can meet up at
- SEAT in Salt Lake City on July 14-15 2023
- Money In Sport in Gold Coast on July 6 2023
- Live Sports Geek interview with NFL's Charlotte Offord
- Football Australia CEO James Johnson will be speaking at Money In Sport
As discussed on the podcast
Heart this
— Nottingham Forest (@NFFC) April 16, 2023
Appealing to a global audience
Where in the world will you be watching #NFOMUN?
pic.twitter.com/ZGU7HMQjAy
— Nottingham Forest (@NFFC) April 16, 2023
Make your home ground the main character
— Nottingham Forest (@NFFC) April 1, 2023