This week Sean catches up with Black Caps' Digital Manager, Richard Irvine about how they are getting ready for the Cricket World Cup. We also recap a very successful Asian Cup with Matt Bartolo.
On this Sports Geek Podcast you will learn:
- About how Rich's past experience with Telco helped the Black Caps Digital Team
- How the Black Caps is getting ready with the huge digital traffic that the Cricket World Cup is bringing
- Importance of giving a team Twitter account a personal touch
- Managing the amount of time spent on engaging with fans through social media
- The effectiveness of transparency in social media
- Why Asian Cup ticketing campaign through Facebook Ads return over 700% ROI
- Importance of Facebook conversion pixels for reporting
- How important Instagram is in telling the pictorial story of a tournament like Asian Cup
Resources from the podcast
- Connect with Richard Irvine on LinkedIn and Twitter @RichIrvine
- Follow New Zealand Cricket on Twitter @BLACKCAPS and Facebook
- Have you signed up for weekly Sports Geek News?
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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Sean hosts The SEAT Report with Josh Barney. Check it out
Each month, Sean will profile a SEAT partner on SEAT Solves.
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