On this week's episode, Sean chats with Tanya Gallina, General Manager Consumer Services and Tasmania of the Hawthorn Football Club. Tanya knows membership having worked at multiple clubs in Melbourne. Now at Hawthorn she is constantly looking for ways to better connect with fans and deliver them an experience to deepen their ties to the Hawks.
On this podcast you'll learn about:
- The changes that Hawthorn put in place after winning the 2008 Premiership and their membership offerings
- Tanya's fan centric approach and how this is the key to service your fans
- How the membership team works with the digital team to grow their membership sales and fan base
- The partnership with Tasmania and the emphasis of connecting to the community
- Why communication and segmentation is so critical to the membership department
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Resources from the podcast
- Thanks again to Tanya Gallina from Hawthorn Football Club for being this week's guest
- Connect with Tanya on Twitter @tan_gallina and LinkedIn
- Follow Hawthorn Football Club on Twitter @hawthornfc, Facebook, Instagram and LinkedIn
- Other Sports Geek podcast episodes you might be interested in:
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Highlights from podcast with Tanya Gallina
4:59 Tanya Gallina’s backstory on how she landed in the sports industry
6:53 Tanya talks about moving from Melbourne Victory to Hawthorn FC
9:01 How her mindset, as a membership manager, changed after their Premiership win
10:44 Tanya dives in some of their KPIs for Hawthorn FC
11:43 How the club’s membership developed over the years with digital and social
12:59 Tanya on Hawthorn FC’s fan development strategies
13:49 Hawthorn’s Tasmania strategy
17:04 Tanya on how they balance their long term strategy views
18:33 How their digital team are able to develop their data
21:08 Hawthorn’s new flexi product introduced
24:24 AFL, MCG and Ticketek collaborating on bringing the fans back into the stadiums
27:35 How fan experience has changed over the past years
30:59 Tanya on their planning and preparations to join AFLW
34:34 The changes and trends in #sportsbiz
37:03 Sports Geek Closing Five
Some tweets you may have missed
30 years since the Premiership win against the Dees
Can you believe its nearly been 30 years since Hawthorn's record-breaking grand final win over the Demons? 😳
Relive some of the big goals from that 1988 September afternoon.#Always pic.twitter.com/AAGzOhuJa7
— Hawthorn FC (@HawthornFC) April 14, 2018
Now this is persistence
Persistence: The fact of continuing in a course of action despite difficulty or opposition.
Here's to you, @d_mirra. 💛💛💛#GameFaceOn pic.twitter.com/wRbcj2uyoW
— Hawthorn FC (@HawthornFC) April 13, 2018
New Indigeneous jumper for 2018
Cyril joined us yesterday to answer your questions about Hawthorn's new Indigenous guernsey, football + life in general. 💫#GameFaceOn pic.twitter.com/V2qs7WXNe2
— Hawthorn FC (@HawthornFC) April 12, 2018
That's a wrap! Absolutely loved my gig at Melbourne International Comedy Festival!
So much fun a few hours ago I performed stand-up at @melbcomedyfestival AND people laughed! Thanks to all who turned up you're the best festival audience I've ever had! https://t.co/OrhgBfNNeE pic.twitter.com/z83sWU1Usd
— Sean Callanan (@seancallanan) April 12, 2018
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