Pearse Connolly has worked at Norwegian Football for past 7 years building out the media capabilities to better deliver to fans and grass roots players in Norway.
On this Sports Geek Podcast you will learn:
- Why Norwegian Football brought media assets in house
- Importance of keeping the fan experience at the centre of all business
- How digital can enhance and amplify the game day experience
- How to balance the needs or top level teams and grass roots sports
- How engaged a grass roots community can be with the right technology

Resources from the podcast
- Connect with Pearse Connolly on Twitter (@Pearse) and on Linkedin
- Check out Norwegian Football Association – http://www.fotball.no/
- Norwegian Football on Facebook and @NFF_info on Twitter
- Grab your ticket to @SEATConference
- San Francisco 19-22 July 2015 – SPECIAL SPORTS GEEK OFFER – Australian & NZ attendees – Convince your boss with this download
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Have you signed up for weekly Sports Geek News?
Posts from @Pearse and #SEATLondon
Great response from Pearse at #SEATLondon
Doing a call so missing @pearse doing another great presentation of the @NFF_info work #SEATLondon pic.twitter.com/jtqGSzWe6e
— Richard Ayers (@richardayers) March 17, 2015
Learning about Norwegian Football experience from @Pearse amazing business #SEATLondon pic.twitter.com/gVpau4czxF
— Sean Callanan (@seancallanan) March 17, 2015
Putting the Fan Experience at the Center of business with @Pearse at #SEATLondon pic.twitter.com/2Th4NLxJQC
— SEAT Conference (@SEATconference) March 17, 2015
Pearse working on the fan experience
#servicedesign National team football games as a ritual performance. Planning the fan experience on the quest. pic.twitter.com/MsozqvWTxZ
— Pearse Connolly (@Pearse) April 16, 2015
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Sports Geek Podcast by the numbers
Pearse Connolly, it’s all about the fan experience Transcription
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek