On this week's episode Sean catches up with Nick Truelson, Chief Commerical Officer for the Western Bulldogs. In the “year of the underdog” in sport, Nick chats with Sean about the Bulldogs historic premiership win, ending the longest premiership drought in AFL history.

On this podcast you'll learn about:

  • How the club has changed since the first podcast I did with the Bulldogs 4 years ago
  • How the final series was managed from an internal commercial point of view
  • How the Bulldogs have capitalised post grand final yet still remaining a true Community Club
  • Overwhelming support from Bulldog fans (and from everyone else)
  • The power of the celeb fan
  • 3 teams, 3 Cups, 1 club 
Nick Truelson on the historic Western Bulldogs premiership win

Resources from the podcast

Some tweets you may have missed

Happy 4 week anniversary

Fans coming out in force

We actually did it

A new fan

#Bemorebulldog

Thanks for the review on iTunes

Great find!

in iTunes by PeteySwim from Australia on October 26, 2016

Stumbled upon Sports Geek. Love the variety of people in the industry and topics covered. Great insight!

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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