Nick Truelson on the historic Western Bulldogs premiership win

On this week's episode Sean catches up with Nick Truelson, Chief Commerical Officer for the Western Bulldogs. In the “year of the underdog” in sport, Nick chats with Sean about the Bulldogs historic premiership win, ending the longest premiership drought in AFL history.

On this podcast you'll learn about:

  • How the club has changed since the first podcast I did with the Bulldogs 4 years ago
  • How the final series was managed from an internal commercial point of view
  • How the Bulldogs have capitalised post grand final yet still remaining a true Community Club
  • Overwhelming support from Bulldog fans (and from everyone else)
  • The power of the celeb fan
  • 3 teams, 3 Cups, 1 club 
Nick Truelson on the historic Western Bulldogs premiership win

Resources from the podcast

Some tweets you may have missed

Happy 4 week anniversary

Fans coming out in force

We actually did it

A new fan

#Bemorebulldog

 

 

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Download Podcast Transcription
2017-09-17T18:48:12+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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