On this week's episode Sean catches up with Nick Truelson, Chief Commerical Officer for the Western Bulldogs. In the “year of the underdog” in sport, Nick chats with Sean about the Bulldogs historic premiership win, ending the longest premiership drought in AFL history.
On this podcast you'll learn about:
How the club has changed since the first podcast I did with the Bulldogs 4 years ago
How the final series was managed from an internal commercial point of view
How the Bulldogs have capitalised post grand final yet still remaining a true Community Club
Overwhelming support from Bulldog fans (and from everyone else)
Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.