On this week's episode Sean catches up with Nick Truelson, Chief Commerical Officer for the Western Bulldogs. In the “year of the underdog” in sport, Nick chats with Sean about the Bulldogs historic premiership win, ending the longest premiership drought in AFL history.

On this podcast you'll learn about:

  • How the club has changed since the first podcast I did with the Bulldogs 4 years ago
  • How the final series was managed from an internal commercial point of view
  • How the Bulldogs have capitalised post grand final yet still remaining a true Community Club
  • Overwhelming support from Bulldog fans (and from everyone else)
  • The power of the celeb fan
  • 3 teams, 3 Cups, 1 club 
Nick Truelson on the historic Western Bulldogs premiership win

Resources from the podcast

Some tweets you may have missed

Happy 4 week anniversary

Fans coming out in force

We actually did it

A new fan

#Bemorebulldog

Thanks for the review on iTunes

Great find!

in iTunes by PeteySwim from Australia on October 26, 2016

Stumbled upon Sports Geek. Love the variety of people in the industry and topics covered. Great insight!

Download Podcast Transcription

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world.  We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.

Become a Patron of Sports Geek for as little as $4

Our supporters (become one)

Sports Where I Am
Tradable Bits
Stellaralgo
Creator Global
SPP
SG Esports
Reuters Sports
Gravitas
Sporty Trip
Glory League
Lumin Sports Technology
DecPR
RefLIVE
POPA (Projects of PAssion)
Shunt
Mekko Graphics
Pronto CX
Tappit
Interact Sport
Sport Business Partners
Stattr
Clevanet Solutions
Checkmate Public Affairs
Digital Ticket Consulting

Startup Supporters (learn how you can qualify)

Fancam
Rosterfy
Live Graphics Systems (LIGR)
Brizi
Spalk
WaitTime
Sportility
Pickstar
Sign up as a Business Patron