On this week's episode, Sean chats with Stacy McGranor, Email & CRM Marketing Manager for the San Jose Sharks. Stacy chats with Sean about gearing up for a busy offseason, those in sports business know that is where the hard work begins.
On this podcast you'll learn about:
- Stacy's backstory on her sporting career before landing at San Jose Sharks
- How the San Jose Sharks are able to convert fresh leads to season ticket sales
- The structure of email & CRM team and how they work in achieving the team's goals
- Stacy's social media hack to improve internal comms
- How Stacy's studies in Business Psychology benefits her current role
Need a keynote speaker for your next event or conference?
Resources from the podcast
- Thanks again to Stacy McGranor from San Jose Sharks for being this week's guest
- Connect with Stacy McGranor on Twitter @ssmcg, Instagram and LinkedIn
- Follow San Jose Sharks on Twitter @SanJoseSharks, Facebook, Instagram and LinkedIn
- Some related articles you might want to read more about San Jose Sharks
- Some Sports Geek podcast episodes you might be interested in:
- Understanding your fans using CRM with Fiona Green
- Developing CRM in Sports with Russell Scibetti
- Paul Greenberg championing CRM in sports
- Charlie Shin on driving MLS CRM journey
Sign up for these
- Download our new guide – Building Facebook Campaigns
- Learn to build your audiences with this guide – Understanding Facebook Data
- Have you signed up for weekly Sports Geek News?
- Have you joined the world's largest #SportsBiz Slack Community?
- Looking for a new gig? Sign up for our Sports Geek Jobs Email
Highlights from podcast with Stacy McGranor
3:36 Stacy McGranor’s backstory on her sporting career with the Columbus Crew and San Jose Earthquakes
9:20 San Jose Sharks on engaging with their brand
11:03 How they are able to convert leads to sales of season tickets
12:09 How their three-way partnership of email & CRM team, business intelligence team and the marketing team work together to achieve the Shark’s goals
16:09 Stacy talks more about her studies in Business Psychology to benefit her current role
20:56 Shark’s plans for the off-season
22:35 What the email & CRM team structure looks like
29:10 A lookback on the stadium activations from the Warriors game
30:22 Sports Geek Closing Five
Some tweets/posts you may have missed
A cool way to open the playoffs is to #TurnUpTheTank
The best show in the NHL is back, and ready for you to #TurnUpTheTank. pic.twitter.com/jtV7sEd5nz
— San Jose Sharks (@SanJoseSharks) May 6, 2018
That's a pretty cool Shark Tank
#Sharks365 members showed off their inner artists at last night's #PaintTheTank! 🎨 pic.twitter.com/6OYqj1mxbq
— San Jose Sharks (@SanJoseSharks) May 15, 2018
Awesome support from the fans
The Jaws theme is playing early, and you know what that means! pic.twitter.com/CATRkRv060
— San Jose Sharks (@SanJoseSharks) May 6, 2018
What a good way to get into the game
Searchiiiing, seek and destroy 🎶 pic.twitter.com/BwzZn2EuRI
— San Jose Sharks (@SanJoseSharks) May 6, 2018
Some tweets from @seancallanan at C2 Montreal
Making it easier to start a conversation about @C2Melbourne at @c2montreal also running with the Melbourne inspired Sports Geek V2 miadidas sneakers. #c2m18 #C2MEL18 https://t.co/cBuIGkyTfH pic.twitter.com/Ob5M6wSxcD
— Sean Callanan (@seancallanan) May 23, 2018
Workshop with @SidLee's Phillipe Meunier on creativity and why context is important.
"The magic happens between the cracks." #c2m18 pic.twitter.com/KhGB7IUxBY
— Sean Callanan (@seancallanan) May 23, 2018
Ready for my first @C2Montreal brainlab Reveries #c2m18 pic.twitter.com/hJhRo1E2gh
— Sean Callanan (@seancallanan) May 23, 2018
Thanks for the review on iTunes
Really enjoyable and thoroughly researched poddie!
★★★★★ in Apple Podcasts by DanielAP51 from Australia on November 7, 2017
The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests Just started following and really got a lot out of it. Thank you.
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
Listen to Sports Geek
Download our new Facebook Campaigns Guide NOW!
