On this week's episode, Sean chats with Stacy McGranor, Email & CRM Marketing Manager for the San Jose Sharks. Stacy chats with Sean about gearing up for a busy offseason, those in sports business know that is where the hard work begins.

On this podcast you'll learn about:

  • Stacy's backstory on her sporting career before landing at San Jose Sharks
  • How the San Jose Sharks are able to convert fresh leads to season ticket sales
  • The structure of email & CRM team and how they work in achieving the team's goals
  • Stacy's social media hack to improve internal comms
  • How Stacy's studies in Business Psychology benefits her current role
Offseason, no time to rest with Stacy McGranor from San Jose Sharks

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Highlights from podcast with Stacy McGranor

3:36 Stacy McGranor’s backstory on her sporting career with the Columbus Crew and San Jose Earthquakes

9:20 San Jose Sharks on engaging with their brand

11:03 How they are able to convert leads to sales of season tickets

12:09 How their three-way partnership of email & CRM team, business intelligence team and the marketing team work together to achieve the Shark’s goals

16:09 Stacy talks more about her studies in Business Psychology to benefit her current role

20:56 Shark’s plans for the off-season

22:35 What the email & CRM team structure looks like

29:10 A lookback on the stadium activations from the Warriors game

30:22 Sports Geek Closing Five

Some tweets/posts you may have missed

A cool way to open the playoffs is to #TurnUpTheTank

That's a pretty cool Shark Tank

Awesome support from the fans

What a good way to get into the game

Some tweets from @seancallanan at C2 Montreal

Thanks for the review on iTunes

Really enjoyable and thoroughly researched poddie!

★★★★★ in Apple Podcasts by DanielAP51 from Australia on November 7, 2017

The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests Just started following and really got a lot out of it. Thank you.

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