On this week's episode, Sean chats with Stacy McGranor, Email & CRM Marketing Manager for the San Jose Sharks. Stacy chats with Sean about gearing up for a busy offseason, those in sports business know that is where the hard work begins.
On this podcast you'll learn about:
- Stacy's backstory on her sporting career before landing at San Jose Sharks
- How the San Jose Sharks are able to convert fresh leads to season ticket sales
- The structure of email & CRM team and how they work in achieving the team's goals
- Stacy's social media hack to improve internal comms
- How Stacy's studies in Business Psychology benefits her current role
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Resources from the podcast
- Thanks again to Stacy McGranor from San Jose Sharks for being this week's guest
- Connect with Stacy McGranor on Twitter @ssmcg, Instagram and LinkedIn
- Follow San Jose Sharks on Twitter @SanJoseSharks, Facebook, Instagram and LinkedIn
- Some related articles you might want to read more about San Jose Sharks
- Some Sports Geek podcast episodes you might be interested in:
- Understanding your fans using CRM with Fiona Green
- Developing CRM in Sports with Russell Scibetti
- Paul Greenberg championing CRM in sports
- Charlie Shin on driving MLS CRM journey
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Highlights from podcast with Stacy McGranor
3:36 Stacy McGranor’s backstory on her sporting career with the Columbus Crew and San Jose Earthquakes
9:20 San Jose Sharks on engaging with their brand
11:03 How they are able to convert leads to sales of season tickets
12:09 How their three-way partnership of email & CRM team, business intelligence team and the marketing team work together to achieve the Shark’s goals
16:09 Stacy talks more about her studies in Business Psychology to benefit her current role
20:56 Shark’s plans for the off-season
22:35 What the email & CRM team structure looks like
29:10 A lookback on the stadium activations from the Warriors game
30:22 Sports Geek Closing Five
Some tweets/posts you may have missed
A cool way to open the playoffs is to #TurnUpTheTank
The best show in the NHL is back, and ready for you to #TurnUpTheTank. pic.twitter.com/jtV7sEd5nz
— San Jose Sharks (@SanJoseSharks) May 6, 2018
That's a pretty cool Shark Tank
#Sharks365 members showed off their inner artists at last night's #PaintTheTank! 🎨 pic.twitter.com/6OYqj1mxbq
— San Jose Sharks (@SanJoseSharks) May 15, 2018
Awesome support from the fans
The Jaws theme is playing early, and you know what that means! pic.twitter.com/CATRkRv060
— San Jose Sharks (@SanJoseSharks) May 6, 2018
What a good way to get into the game
Searchiiiing, seek and destroy 🎶 pic.twitter.com/BwzZn2EuRI
— San Jose Sharks (@SanJoseSharks) May 6, 2018
Some tweets from @seancallanan at C2 Montreal
Making it easier to start a conversation about @C2Melbourne at @c2montreal also running with the Melbourne inspired Sports Geek V2 miadidas sneakers. #c2m18 #C2MEL18 https://t.co/cBuIGkyTfH pic.twitter.com/Ob5M6wSxcD
— Sean Callanan (@seancallanan) May 23, 2018
Workshop with @SidLee's Phillipe Meunier on creativity and why context is important.
"The magic happens between the cracks." #c2m18 pic.twitter.com/KhGB7IUxBY
— Sean Callanan (@seancallanan) May 23, 2018
Ready for my first @C2Montreal brainlab Reveries #c2m18 pic.twitter.com/hJhRo1E2gh
— Sean Callanan (@seancallanan) May 23, 2018
Thanks for the review on iTunes
Really enjoyable and thoroughly researched poddie!
★★★★★ in Apple Podcasts by DanielAP51 from Australia on November 7, 2017
The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests Just started following and really got a lot out of it. Thank you.
See you at SEAT in Las Vegas
Join Sean at SEAT Las Vegas in June. All attendees will have the option to claim a discounted Pick My Brain session.
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