Offseason no time to rest with Stacy McGranor, San Jose Sharks

On this week's episode, Sean chats with Stacy McGranor, Email & CRM Marketing Manager for the San Jose Sharks. Stacy chats with Sean about gearing up for a busy offseason, those in sports business know that is where the hard work begins.

On this podcast you'll learn about:

  • Stacy's backstory on her sporting career before landing at San Jose Sharks
  • How the San Jose Sharks are able to convert fresh leads to season ticket sales
  • The structure of email & CRM team and how they work in achieving the team's goals
  • Stacy's social media hack to improve internal comms
  • How Stacy's studies in Business Psychology benefits her current role
Offseason, no time to rest with Stacy McGranor from San Jose Sharks

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Highlights from podcast with Stacy McGranor

3:36 Stacy McGranor’s backstory on her sporting career with the Columbus Crew and San Jose Earthquakes

9:20 San Jose Sharks on engaging with their brand

11:03 How they are able to convert leads to sales of season tickets

12:09 How their three-way partnership of email & CRM team, business intelligence team and the marketing team work together to achieve the Shark’s goals

16:09 Stacy talks more about her studies in Business Psychology to benefit her current role

20:56 Shark’s plans for the off-season

22:35 What the email & CRM team structure looks like

29:10 A lookback on the stadium activations from the Warriors game

30:22 Sports Geek Closing Five

Some tweets/posts you may have missed

A cool way to open the playoffs is to #TurnUpTheTank

That's a pretty cool Shark Tank

Awesome support from the fans

What a good way to get into the game

Some tweets from @seancallanan at C2 Montreal

Thanks for the review on iTunes

Really enjoyable and thoroughly researched poddie!

★★★★★ in Apple Podcasts by DanielAP51 from Australia on November 7, 2017

The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests Just started following and really got a lot out of it. Thank you.

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2018-06-08T12:16:43+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.

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