This week on Sports Geek Podcast we chat with Fiona Green about Sports CRM and understanding the CRM process over the tools used.

On the Sports Geek Podcast you will learn:

  • Importance of CRM strategy
  • Process first, then automation is the key
  • Recency, Frequency & Value
  • Where social fits in to CRM
  • What other data you might have access to right now
  • Importance of your home base
  • How Liverpool view social media
Sean chats with Fiona Green about Sports CRM and Business Inteliigence

Resources from the podcast

Tweets from Fiona you may have missed

Agree with Fiona, worth watching.

Always look outside your industry for inspiration

Travelling across Europe teaching CRM best practice.

Worth following for articles like this

Watch those typos!

Twitter card in action

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See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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