This week on Sports Geek Podcast we chat with Fiona Green about Sports CRM and understanding the CRM process over the tools used.
On the Sports Geek Podcast you will learn:
- Importance of CRM strategy
- Process first, then automation is the key
- Recency, Frequency & Value
- Where social fits in to CRM
- What other data you might have access to right now
- Importance of your home base
- How Liverpool view social media
Resources from the podcast
- Connect with Fiona Green on Twitter (@fionagreen66) and on Linkedin
- Check out Winners Sports CRM and Business Intelligence Agency on winnersfdd.com
- Connect with Sports CRM and Business Intelligence Linkedin group here
- Social Media Marketing is NOT CRM! Good post from Fiona
- Slides from recent Digital Sport Manchester
- What does the customer life cycle look like for sports fans?
- Research on Ronaldo Facebook post being worth $143K
- Listen to Serial now
- How to use Twitter cards in Mailchimp (good instructions you can pass on to your CRM team)
- Hear more on trends for 2015 on this Beers, Blokes & Business podcast
- Grab your ticket to @SEATConference in San Francisco 19-22 July 2015 and SEAT London March 17 2015
- Contact Sean if you're interested in the pre-SEAT trip taking in sports in Seattle, Portland & San Francisco
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Connect with all guests of the podcast and check out the podcast archive
- Thanks for iTunes reviews in Australian iTunes and USA iTunes.
- Have you signed up for weekly Sports Geek News?
Tweets from Fiona you may have missed
Agree with Fiona, worth watching.
Not seen the @ConstellationRG #digisports panel with @pgreenbe & @rscibetti? Watch it & join the discussion here http://t.co/bT0qtlIoql
— Fiona Green (@fionagreen66) December 5, 2014
Always look outside your industry for inspiration
.@Spotify's numbers in this post about @youtube caught my eye: imagine that model applied to TV rights in #sportsbiz? http://t.co/3AOGMEri5Y
— Fiona Green (@fionagreen66) December 1, 2014
Travelling across Europe teaching CRM best practice.
With my dear colleague Fiona @fionagreen66 at the #UEFA marketing workshop in Lisbon! pic.twitter.com/pEWiln63pz
— Галина Годжук (@galina_gojuk) November 27, 2014
Worth following for articles like this
Loving this post from @ramonray because he points out #emailmarketing IS NOT #crm but is core to it's implementation http://t.co/iBiiOQ3sNg
— Fiona Green (@fionagreen66) November 18, 2014
Watch those typos!
Loving this from @marketoonist – what's a typo between friends? #crm #data #personalisation pic.twitter.com/hFVF4G8qnY
— Fiona Green (@fionagreen66) November 18, 2014
Twitter card in action
Always good to catch up with @FionaGreen66 to chat CRM & @SEATconference London, Twitter lead gen https://t.co/wak9sC9ufO
— Sean Callanan (@seancallanan) December 4, 2014
Join Sports Business Melbourne
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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