On this week's episode Sean chats with Lenny Goh, Director of Business Development from Tradable Bits. Sean visited Lenny in their Vancouver office recently to discuss new partnership to help teams drive more revenue from sponsor digital activations.
On this podcast you’ll learn about:
- Lenny's background and his role at Tradable Bits
- How Tradable Bits and Sports Geek commenced working together
- What Sports Geek Campaigns is and how it will benefit your team and sponsors alike
- How to find new digital revenue untapped by your team
- Bridging the divide between digital and sponsorship to integrate digital content with sponsor activations
- Why understanding the value of your social media is vital
- Social asset pricing and why it's important to sponsorship deals
- How the Sports Geek Campaign process will work for you
Resources from the podcast
- Thanks again to Lenny Goh from Tradable Bits, follow him on Twitter @LennyGoh, LinkedIn and Instagram
- Follow Tradable Bits on Twitter @TradableBits, Facebook and LinkedIn
- Follow Sports Geek on Twitter @SportsGeek, Facebook and Instagram
- Follow Sean Callanan on Twitter @SeanCallanan, Facebook and Instagram
- Other Sports Geek podcast episodes you might be interested in:
Sign up for these
- Have you signed up for weekly Sports Geek News?
- Have you joined the world's largest #SportsBiz Slack Community?
- Looking for a new gig? Sign up for Sports Geek Job Alerts
Some tweet you may have missed
Thanks again Lenny!
Big thanks to my Vancouver tour guide @lennygoh looking forward to working more with @tradablebits in 🇺🇸 🇨🇦🇦🇺 #sportsgeektrip pic.twitter.com/mlerqcgBGS
— Sean Callanan (@seancallanan) August 22, 2017
Work, work, work
Here's @seancallanan hard at work at his Vancouver office. pic.twitter.com/hmZEIfP39m
— Lenny Goh 🇨🇦 (@lennygoh) August 22, 2017
Great breaky meeting
Great breakfast meeting with @seancallanan and @Ms_Sportsbiz at @chambar. 🇨🇦🇦🇺 #sportsgeektrip pic.twitter.com/T4Og2S1kjg
— Lenny Goh 🇨🇦 (@lennygoh) August 22, 2017
Great catch up with Kevin Kinghorn
Good to catch up with @kevin_kinghorn at @Canucks Head office #sportsgeektrip will be back for a game soon pic.twitter.com/UXnCdcbnKE
— Sean Callanan (@seancallanan) August 22, 2017
#PM17 wise words
So important to manage podcast workload #PM17 pic.twitter.com/7nAtIgRSq8
— Sean Callanan (@seancallanan) August 23, 2017
Sports Geek represented!
The @SportsGeek Podcast represented at the @libsyn booth at #PM17 pic.twitter.com/1nYkZJiVFv
— Sean Callanan (@seancallanan) August 23, 2017
.
Thanks for the review on iTunes
Fantastic Insight
★★★★★ in Apple Podcasts by Gavin MacPhee from USA on August 23, 2017
The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests are an eclectic mix from different countries, sports and areas of expertise. This is valuable listening for anyone in sports marketing!
Listen to Sports Geek
Support our content efforts on Patreon
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep dive interviews with sports executives sharing best practice and case studies
- #SportsBiz Zoom Calls – networking Zoom calls with sports business executives
- Sports Geek News – weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
PLEASE CHECK OUT AND SUPPORT THE BUSINESSES BELOW
Our supporters (become one)
