On this week's episode Sean chats with Lenny Goh, Director of Business Development from Tradable Bits. Sean visited Lenny in their Vancouver office recently to discuss new partnership to help teams drive more revenue from sponsor digital activations.
On this podcast you’ll learn about:
- Lenny's background and his role at Tradable Bits
- How Tradable Bits and Sports Geek commenced working together
- What Sports Geek Campaigns is and how it will benefit your team and sponsors alike
- How to find new digital revenue untapped by your team
- Bridging the divide between digital and sponsorship to integrate digital content with sponsor activations
- Why understanding the value of your social media is vital
- Social asset pricing and why it's important to sponsorship deals
- How the Sports Geek Campaign process will work for you
Resources from the podcast
- Thanks again to Lenny Goh from Tradable Bits, follow him on Twitter @LennyGoh, LinkedIn and Instagram
- Follow Tradable Bits on Twitter @TradableBits, Facebook and LinkedIn
- Follow Sports Geek on Twitter @SportsGeek, Facebook and Instagram
- Follow Sean Callanan on Twitter @SeanCallanan, Facebook and Instagram
- Other Sports Geek podcast episodes you might be interested in:
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Sports Geek Campaigns explained
Some tweet you may have missed
Thanks again Lenny!
Big thanks to my Vancouver tour guide @lennygoh looking forward to working more with @tradablebits in 🇺🇸 🇨🇦🇦🇺 #sportsgeektrip pic.twitter.com/mlerqcgBGS
— Sean Callanan (@seancallanan) August 22, 2017
Work, work, work
Here's @seancallanan hard at work at his Vancouver office. pic.twitter.com/hmZEIfP39m
— Lenny Goh 🇨🇦 (@lennygoh) August 22, 2017
Great breaky meeting
Great breakfast meeting with @seancallanan and @Ms_Sportsbiz at @chambar. 🇨🇦🇦🇺 #sportsgeektrip pic.twitter.com/T4Og2S1kjg
— Lenny Goh 🇨🇦 (@lennygoh) August 22, 2017
Great catch up with Kevin Kinghorn
Good to catch up with @kevin_kinghorn at @Canucks Head office #sportsgeektrip will be back for a game soon pic.twitter.com/UXnCdcbnKE
— Sean Callanan (@seancallanan) August 22, 2017
#PM17 wise words
So important to manage podcast workload #PM17 pic.twitter.com/7nAtIgRSq8
— Sean Callanan (@seancallanan) August 23, 2017
Sports Geek represented!
The @SportsGeek Podcast represented at the @libsyn booth at #PM17 pic.twitter.com/1nYkZJiVFv
— Sean Callanan (@seancallanan) August 23, 2017
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Thanks for the review on iTunes
Fantastic Insight
★★★★★ in Apple Podcasts by Gavin MacPhee from USA on August 23, 2017
The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests are an eclectic mix from different countries, sports and areas of expertise. This is valuable listening for anyone in sports marketing!
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We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.
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