On this week's episode Sean chats with Lenny Goh, Director of Business Development from Tradable Bits. Sean visited Lenny in their Vancouver office recently to discuss new partnership to help teams drive more revenue from sponsor digital activations.

On this podcast you’ll learn about:

• Lenny's background and his role at Tradable Bits
• How Tradable Bits and Sports Geek commenced working together
• What Sports Geek Campaigns is and how it will benefit your team and sponsors alike
• How to find new digital revenue untapped by your team
• Bridging the divide between digital and sponsorship to integrate digital content with sponsor activations
• Why understanding the value of your social media is vital
• Social asset pricing and why it's important to sponsorship deals
• How the Sports Geek Campaign process will work for you