On this week's episode Sean chats with Lenny Goh, Director of Business Development from Tradable Bits. Sean visited Lenny in their Vancouver office recently to discuss new partnership to help teams drive more revenue from sponsor digital activations.

On this podcast you’ll learn about:

  • Lenny's background and his role at Tradable Bits
  • How Tradable Bits and Sports Geek commenced working together
  • What Sports Geek Campaigns is and how it will benefit your team and sponsors alike
  • How to find new digital revenue untapped by your team
  • Bridging the divide between digital and sponsorship to integrate digital content with sponsor activations
  • Why understanding the value of your social media is vital
  • Social asset pricing and why it's important to sponsorship deals
  • How the Sports Geek Campaign process will work for you
Sports Geek + Tradable Bits = Sports Geek Campaigns

Resources from the podcast

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Sports Geek Campaigns explained

Sports Geek Campaigns explained

Some tweet you may have missed

Thanks again Lenny!

Work, work, work

Great breaky meeting

Great catch up with Kevin Kinghorn

#PM17 wise words

Sports Geek represented!


Thanks for the review on iTunes

Fantastic Insight

★★★★★ in Apple Podcasts by Gavin MacPhee from USA on August 23, 2017

The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests are an eclectic mix from different countries, sports and areas of expertise. This is valuable listening for anyone in sports marketing!

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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