On this week's episode Sean chats with Lenny Goh, Director of Business Development from Tradable Bits. Sean visited Lenny in their Vancouver office recently to discuss new partnership to help teams drive more revenue from sponsor digital activations.

On this podcast you’ll learn about:

  • Lenny's background and his role at Tradable Bits
  • How Tradable Bits and Sports Geek commenced working together
  • What Sports Geek Campaigns is and how it will benefit your team and sponsors alike
  • How to find new digital revenue untapped by your team
  • Bridging the divide between digital and sponsorship to integrate digital content with sponsor activations
  • Why understanding the value of your social media is vital
  • Social asset pricing and why it's important to sponsorship deals
  • How the Sports Geek Campaign process will work for you
Sports Geek + Tradable Bits = Sports Geek Campaigns

Resources from the podcast

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Sports Geek Campaigns explained

Sports Geek Campaigns explained
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Some tweet you may have missed

Thanks again Lenny!

Work, work, work

Great breaky meeting

Great catch up with Kevin Kinghorn

#PM17 wise words

Sports Geek represented!

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Thanks for the review on iTunes

Fantastic Insight

★★★★★ in Apple Podcasts by Gavin MacPhee from USA on August 23, 2017

The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests are an eclectic mix from different countries, sports and areas of expertise. This is valuable listening for anyone in sports marketing!

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We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

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