On this week's episode Sean catches up with his roommate from SXSW Conference, Lenny Goh Director of Business Development from Tradable Bits. Sean and Lenny discuss their highlights and main takeaways from the conference.
On this podcast you'll learn about:

  • Bots are the new website and how sports teams will try and implement these into their strategy
  • Storytelling is alive and well
  • Muppet men talking – The engaging chat with Frank Oz and Leonard Maltin, great insight into a successful team
  • The future is esports and how this will change our digital and sporting landscape in the future
  • VR is not quite there yet, whilst there was lots of buzz last year, it hadn't progressed much since then
  • Fun fact that links Lenny with our podcast guest from episode 140, Kevin Kinghorn
SXSW 2017 recap with Lenny Goh from Tradable Bits

Resources from the podcast

Sign up for these

Some tweets you may have missed

High five to Sean's new Snapchat Spectacles

Facebook Sports events

Stadiums of the future

30for30 session

No more cutouts of the President allowed!


Thanks for the review on iTunes

Love it!

in iTunes by Tomasvds from Belgium on April 13, 2017
I love the insights that Sean and his guests offer to sports marketeers around the globe. Many times the advice comes in very useful and easy to implement. Keep it up!

Join #SportsBiz Slack community

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms