Sean catches up with Adam Rootman, Senior Digital Manager from Vancouver Whitecaps and Darshan Kaler, CEO from Tradable Bits on the latest podcast.  Adam shares with Sean how his time at Vancouver Whitecaps balancing content, campaigns and data.  Darshan chats about his experience in Facebook marketing and advertising and how Tradable Bits leverages data for great ticketing campaigns.

On this podcast you'll learn about:

  • How Whitecaps engaged fans with puppies
  • Importance of micro campaigns
  • How Vancouver Whitecaps run targetted ticketing campaigns.
  • Why Tradable Bits is the swiss army knife tool for sports marketers
  • What Darshan learned from building Facebook apps
  • How Tradable Bits integrates with Ticketmaster for 9x returns on Facebook campaigns
Adam Rootman from Vancouver Whitecaps on digital & campaigns using Tradable Bits

Resources from the podcast

Some tweets you may have missed

Have you seen this fan?

So close!


The future of advertising

Be entrepreneurial!


Sports Geek Podcast by the numbers

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I never miss an episode

in iTunes by Marty James from UK on March 31, 2016

I started listening to these podcasts about a year ago and have been binge listening ever since. They are a fantastic listen, really interesting and very informative for anyone already working in sport or looking to grow their knowledge of the industry. The only problem is…I need more of them to get me through my week. Keep up the great work!

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We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

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