Sean catches up with Adam Rootman, Senior Digital Manager from Vancouver Whitecaps and Darshan Kaler, CEO from Tradable Bits on the latest podcast. Adam shares with Sean how his time at Vancouver Whitecaps balancing content, campaigns and data. Darshan chats about his experience in Facebook marketing and advertising and how Tradable Bits leverages data for great ticketing campaigns.
On this podcast you'll learn about:
- How Whitecaps engaged fans with puppies
- Importance of micro campaigns
- How Vancouver Whitecaps run targetted ticketing campaigns.
- Why Tradable Bits is the swiss army knife tool for sports marketers
- What Darshan learned from building Facebook apps
- How Tradable Bits integrates with Ticketmaster for 9x returns on Facebook campaigns