Simon Kemp is the Founder and CEO of Kepios based in Singapore.
He is one who wears many hats as he is not only running his own company but he also works as the Chief Analyst for DataReportal, an online reference library designed to help people and organisations around the globe to find valuable data, insights and trends needed to understand how people use the internet, mobile devices and apps, social media, e-commerce, and connected tech. Aside from this, Simon is also a lecturer offering digital marketing lessons for Hyper Island and Google Squared and mentoring entrepreneurs.
Simon has also written and published marketing books, guides, videos and reports that have been read and watched by millions of people around the world. He regularly appears on television to discuss the impact of digital on business, culture and society. When he is not doing any of these, he produces music, plays as a DJ or organising social events.
Get to know more about Simon on Twitter @eskimon and LinkedIn
5:14 Simon Kemp on how he started in the digital and social media scene
7:45 The surprising growth in social media usage to 3.5 Billion
9:57 How India’s access to the Internet will impact the global Internet scene
10:57 Simon’s take on traffic by device
13:30 How new tech and apps are affecting the usage in smartphone usage
14:13 Why television is still the second most important source for brand discovery
15:32 The difference in social media adverts and TV adverts and which works best
19:53 The rising use of voice and why Youtube is the best place for it
26:06 The era of smart speakers and why people are liking them
29:00 How the esports audience numbers have grown from last year
37:37 Why ad blockers are becoming more popular
38:51 How social media has become the primary news source for the younger demographic
44:18 Why Discord is the rising star among the new apps
47:44 How Snapchat has become increasingly popular to teens and young adults
50:25 Why Pinterest can be useful for branding
53:19 The team and sponsors behind the Data Reportal reports. Visit DataReportal.com for more info
54:13 Sports Geek Closing Five
60:31 Please leave us a review on Apple Podcasts – SportsGeekHQ.com/applepodcasts
Slides discussed on this podcast
Wow! 3.5 Billion active social media users
Australia ranks 4th on mobile internet speed. Do you agree?
Cool! Snapchat is still kicking the numbers game.
India is really growing fast in digital.