On this week's episode, Sean chats to Fiona Green, Director and Co-Founder of Winners.  Fiona is Sean's “go to” person for all things data and CRM person and a returning guest of the podcast. Sean and Fiona discuss the new general data protection regulations (GDPR) that come into effect this year in the EU.

On this podcast you'll learn about:

  • What GDPR will mean for companies and how the process of collecting data will change
  • Fiona's take on the new regulations and how your business can prepare for these changes
  • How good data governance can help build a better sponsorship picture and secure sponsorship
  • How UEFA used data to help secure Booking.com sponsorship
  • The release of Fiona's book about the world of CRM, Business Intelligence and Data Analytics in the sports industry
Fiona Green from Winners on Data and Sponsorships

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Workshops in Serbia

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Thanks for the review on iTunes

Insightful and interesting

★★★★★ in Apple Podcasts by sportssasha from UK on January 23, 2018

I can’t wait for this podcast to come out. It is so interesting and insightful and is extremely helpful for someone keen to know more about the industry. Keep up the good work!

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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