Sean Callanan chats with Vincent Ircandia from StellarAlgo about his entry into sports and diving into the business analytics to see where teams can maximise revenue.
On this podcast you'll learn about:
- Vincent Ircandia's backstory on his sports business career
- How StellarAlgo was founded
- The rise of data analytics in sports
- The importance of collecting fan data
- The difference in working with pro teams and minor league teams
- How StellarAlgo helped LA Galaxy maximise conversion and customer lifetime value
Listen to Vincent Ircandia on Sports Geek
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Our fave quote from Vincent Ircandia
I think the important part of being a data nerd is knowing the practical knowledge and information that can become actionable out of that data.
Vincent Ircandia
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About Vincent Ircandia
Vincent Ircandia is the Founder and CEO of StellarAlgo, a company focused on fan data analytics through the usage of machine learning technology and their SaaS customer data platform. The Company is based in Canada and works with some of North America's largest sports and entertainment brands.
Vince has wide experience in the sports industry having worked as the Senior Vice President of Business Operations for Portland Trail Blazers focusing on organizational strategy, revenue strategy, ticket operations, CRM/consumer insights, business opportunity analysis, innovation and technology, and marketing automation. Prior to his stint at the Trail Blazers, Vince was the Director of Business Operations and Analytics for AEG Sports where he provided analytic support to AEG's North American and European sports properties including the LA Kings and LA Galaxy.
Resources from the podcast
- Connect with Vincent Ircandia on Twitter @VincentIrcandia and LinkedIn
- Learn more about StellarAlgo on Twitter @stellaralgo, Facebook, Instagram and LinkedIn
- Some related articles you might want to read:
- Some Sports Geek episodes you might be interested in:
- Colin Kelly from LAFC on how to build a fan base from scratch
- Adam Rootman on Vancouver Whitecaps powering fan data through Tradable Bits
- Jay Riola on how data powers Orlando Magic success
Highlights from podcast with Vincent Ircandia
4:37 Vincent Ircandia’s backstory on his sports career journey
8:27 What are the similarities between different fan bases
9:16 Vincent on moving to Portland Trailblazers and working on leveraging their data
15:37 How StellarAlgo started out
20:27 Where does StellarAlgo fit inside a sports organisation
24:22 How StellarAlgo helps the teams or organisations start their data journey
27:05 How StellarAlgo’s data platform helped LA Galaxy retain and nurture their fan base
32:55 Vincent’s thoughts on the value of data in esports teams
37:56 Why de-anonymising your audience can bring better results
44:36 Sports Geek Closing Five
55:20 Learn the Sports Geek process to help teams and rights holders Digital to Dollars understand and sell digital better. Go to DigitaltoDollars.com
57:50 Read the latest sports news and articles from Sports Geek News. Go to sportsgeekhq.com/sgn to subscribe
58:57 Want to know Sean Callanan’s thoughts on your campaigns, analytics or strategies? Book in a Pick my Brain session at sportsgeekhq.com/pickmybrain
Some tweets you may have missed:
Congratulations to Vincent and the whole StellarAlgo team
We’re thrilled to announce our 1st @MLB partner, the @Royals! We’re excited to work with such a storied franchise that is continually looking to enhance their understanding, engagement & relationship with their fans. ⚾️ #AlwaysRoyal #MLB For full release: https://t.co/WVhcnFu4Pv pic.twitter.com/o20Xn9xJs6
— StellarAlgo (@stellaralgo) April 9, 2019
Good to be at the National Sports Forum 2019
This morning’s Super Panel really shows what a sports hub Vegas is. So great listening to how each major property recognizes their unique audiences but also how they work together #SportsForum19 pic.twitter.com/gPxHw98iaY
— StellarAlgo (@stellaralgo) February 12, 2019
Interesting read on Trail Blazers Case Study
Case Study:🏀 Read how we helped the @trailblazers increase their renewals by 10% more than what was forecasted by implementing our automated retention module: https://t.co/Czuab7opah #NBA #sportsbiz pic.twitter.com/Mk99y3Ud2h
— StellarAlgo (@stellaralgo) February 14, 2019
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