Vincent Ircandia is the Founder and CEO of StellarAlgo, a company focused on fan data analytics through the usage of machine learning technology and their SaaS customer data platform. The Company is based in Canada and works with some of North America's largest sports and entertainment brands.
Vince has wide experience in the sports industry having worked as the Senior Vice President of Business Operations for Portland Trail Blazers focusing on organizational strategy, revenue strategy, ticket operations, CRM/consumer insights, business opportunity analysis, innovation and technology, and marketing automation. Prior to his stint at the Trail Blazers, Vince was the Director of Business Operations and Analytics for AEG Sports where he provided analytic support to AEG's North American and European sports properties including the LA Kings and LA Galaxy.
4:37 Vincent Ircandia’s backstory on his sports career journey
8:27 What are the similarities between different fan bases
9:16 Vincent on moving to Portland Trailblazers and working on leveraging their data
15:37 How StellarAlgo started out
20:27 Where does StellarAlgo fit inside a sports organisation
24:22 How StellarAlgo helps the teams or organisations start their data journey
27:05 How StellarAlgo’s data platform helped LA Galaxy retain and nurture their fan base
32:55 Vincent’s thoughts on the value of data in esports teams
37:56 Why de-anonymising your audience can bring better results
44:36 Sports Geek Closing Five
55:20 Learn the Sports Geek process to help teams and rights holders Digital to Dollars understand and sell digital better. Go to DigitaltoDollars.com
57:50 Read the latest sports news and articles from Sports Geek News. Go to sportsgeekhq.com/sgn to subscribe
58:12 Love esports or want to learn more about it? Subscribe to SG Esports newsletter to learn more about esports news. Go to sgesports.com to subscribe.
58:57 Want to know Sean Callanan’s thoughts on your campaigns, analytics or strategies? Book in a Pick my Brain session at sportsgeekhq.com/pickmybrain
Congratulations to Vincent and the whole StellarAlgo team
Good to be at the National Sports Forum 2019
Interesting read on Trail Blazers Case Study