Sean Callanan chats with Vincent Ircandia from StellarAlgo about his entry into sports and diving into the business analytics to see where teams can maximise revenue.

On this podcast you'll learn about:

  • Vincent Ircandia's backstory on his sports business career
  • How StellarAlgo was founded
  • The rise of data analytics in sports
  • The importance of collecting fan data
  • The difference in working with pro teams and minor league teams
  • How StellarAlgo helped LA Galaxy maximise conversion and customer lifetime value
Learn more about fan engagement with Vincent Ircandia

Listen to Vincent Ircandia on Sports Geek

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Our fave quote from Vincent Ircandia

I think the important part of being a data nerd is knowing the practical knowledge and information that can become actionable out of that data. 

Vincent Ircandia

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About Vincent Ircandia

Vincent Ircandia is the Founder and CEO of StellarAlgo, a company focused on fan data analytics through the usage of machine learning technology and their SaaS customer data platform. The Company is based in Canada and works with some of North America's largest sports and entertainment brands.

Vince has wide experience in the sports industry having worked as the Senior Vice President of Business Operations for Portland Trail Blazers focusing on organizational strategy, revenue strategy, ticket operations, CRM/consumer insights, business opportunity analysis, innovation and technology, and marketing automation. Prior to his stint at the Trail Blazers, Vince was the Director of Business Operations and Analytics for AEG Sports where he provided analytic support to AEG's North American and European sports properties including the LA Kings and LA Galaxy.

Resources from the podcast

Highlights from podcast with Vincent Ircandia

4:37 Vincent Ircandia’s backstory on his sports career journey

8:27 What are the similarities between different fan bases

9:16 Vincent on moving to Portland Trailblazers and working on leveraging their data

15:37 How StellarAlgo started out

20:27 Where does StellarAlgo fit inside a sports organisation

24:22 How StellarAlgo helps the teams or organisations start their data journey

27:05 How StellarAlgo’s data platform helped LA Galaxy retain and nurture their fan base

32:55 Vincent’s thoughts on the value of data in esports teams

37:56 Why de-anonymising your audience can bring better results

44:36 Sports Geek Closing Five

55:20 Learn the Sports Geek process to help teams and rights holders Digital to Dollars understand and sell digital better. Go to

57:50 Read the latest sports news and articles from Sports Geek News. Go to to subscribe

58:12 Love esports or want to learn more about it? Subscribe to SG Esports newsletter to learn more about esports news. Go to to subscribe.

58:57 Want to know Sean Callanan’s thoughts on your campaigns, analytics or strategies? Book in a Pick my Brain session at

Some tweets you may have missed:

Congratulations to Vincent and the whole StellarAlgo team

Good to be at the National Sports Forum 2019

Interesting read on Trail Blazers Case Study


Join Sports Geek Nation for AMA sessions

This week on the Sports Geek Nation AMA stage we have Karen Lunn, Chief Executive Officer for the Australian Ladies Professional Golf (ALPG).

Prior to her role, Karen was a professional golfer and spent most of her career competing on the Ladies European Tour, ALPG, LAGT and the US LPGA. Her most prestigious victory came in 1993 at the Women’s British Open where she was also topped the Order of Merit.

In 1999, Karen was elected to the LET Board of Directors as a Player Director and in 2004 she was elected to the position of Chairman of the Board of Directors.

Karen also mentored many young ALPG players as well as working as a TV commentator at several women’s golf events.

Get your questions ready for Karen Lunn. Tag him at @Karen Lunn on Sports Geek Nation #ama channel in Slack.

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Sports Geek Nation AMA with Karen Lunn

Pick my brain

Want some help on a campaign, sponsorship or content but don't know where to start? Book in a time with Sean Callanan for a Pick my brain session.

The Pick my brain session is a two hour consulting session via GoToMeeting where you can get Sean's thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Book a time with Sean

SG Esports News

If you want to keep up to date with the world of esports, what's happening on the global stage and what brands are doing in this space, you can sign up to SG Esports News.

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Thanks for the review on Apple Podcasts

Awesome guy

★★★★★ in Apple Podcasts by Spencer_stalnaker from USA on March 8, 2019

He’s the man, and his podcast are worth your while.

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Vincent Ircandia on Sports Geek podcast transcription

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