Rob Mills is the Global CEO & Director at Gemba and Turnstile.
Prior to Gemba, Rob spent ten years working with Adidas where he got to work on combining strategic planning and fashion. He worked in the apparel, footwear and communications department which gave him a better understanding of the sports business. In his last couple of years with Adidas, he became part of the Global Olympic Strategy team which gave him a glimpse to the world of international sport.
With his experience from Adidas, Rob started a business that evolved into what Gemba is today, a leading authority in sport and entertainment offering services across insights, strategy and communications.
Rob believes he might have been destined to work in sport and entertainment having developed a cricket tournament hosted in a carpark near their home, running horse racing nights and building stadiums in art class when he was a kid.
Connect with Rob Mills on Twitter @Millsyrob
3:58 How Rob Mills got into the sports business space
4:34 An overview about Gemba and what it does
8:21 The importance of data in strategy development
11:45 Rob on helping rights holder drive sponsorship values
15:12 How China can be a massive player in the sports market over the next 5-10 years
22:43 How broadcast and sports consumption has changed over the years
32:32 What is Turnstile about and how it has evolved
37:20 The three main components of value in digital rights: benefits, ticketing and hospitality
40:08 How Turnstile is using data to reach new audiences
47:23 Sports Geek Closing Five
56:19 Learn about audiences, content, distribution, value and pitch on Sports Geek’s Digital to Dollars process. Go to digitaltodollars.com
57:30 Join us on HYPE UQ SPIN Accelerator Pitch on July 10th. Go to sportsgeekhq.com/hypepitch for more info
58:55 Connect with sports business professionals around the world. Subscribe to Sports Geek Nation now.
Great work for Turnstile!
Gemba seeing success in Chinese sports market
Nice to see how Gemba is helping the grassroots footy
The workforce behind Gemba Group