Andrew Collins on understanding Chinese sports fan

On this week’s episode Sean catches up with Andrew Collins, CEO of Mailman Group as part of the Sports Geek CEO Series. Sean chats with Andrew about how Mailman are helping some of the world's largest sports brands understand the Chinese market.

On this podcast you'll learn about:

  • Andrew's desire to work in China and acquiring Mailman
  • The importance for clubs to identify their own agenda and how it supports China's agenda in order to gain local buy-in
  • The influence of the star athlete ranking above that of the team or brand in the Chinese market
  • The success UFC are having in China and how they are building their digital audience
  • The power of Wechat in the local market
Andrew Collins - Sports in China

Resources from the podcast

Some tweets you may have missed

We are Mailman

Turning 18

#UFCShanghai kicking off

Kobe is still the master in China

Sports Geek in 360


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Love it

★★★★★ in Apple Podcasts by Tomasvds from Belgium on April 13, 2017

I love the insights that Sean and his guests offer to sports marketeers around the globe. Many times the advice comes in very useful and easy to implement. Keep it up!

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About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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