On this week’s episode Sean catches up with Andrew Collins, CEO of Mailman Group as part of the Sports Geek CEO Series. Sean chats with Andrew about how Mailman are helping some of the world's largest sports brands understand the Chinese market.

On this podcast you'll learn about:

  • Andrew's desire to work in China and acquiring Mailman
  • The importance for clubs to identify their own agenda and how it supports China's agenda in order to gain local buy-in
  • The influence of the star athlete ranking above that of the team or brand in the Chinese market
  • The success UFC are having in China and how they are building their digital audience
  • The power of Wechat in the local market
Andrew Collins - Sports in China

Resources from the podcast

Some tweets you may have missed

We are Mailman

Turning 18

#UFCShanghai kicking off

Kobe is still the master in China

Sports Geek in 360


Thanks for the review on iTunes

Love it

★★★★★ in Apple Podcasts by Tomasvds from Belgium on April 13, 2017

I love the insights that Sean and his guests offer to sports marketeers around the globe. Many times the advice comes in very useful and easy to implement. Keep it up!

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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