On this week's episode Sean catches up with Ted Johnson, Chief Strategy Officer from the Minnesota Timberwolves for a second time to discuss the clubs new brand and buildings to help the Timberwolves business grow.

On this podcast you'll learn about:

  • How Ted and Sean's chat back in episode 65 has come to fruition with the launch of the practice facility and renovation of the Target Centre
  • “Bringing the basketball and the business closer together”, how the new facilities are connecting the business operations to the centre and team itself
  • How crisis mode kicked in when the Timberwolves had to cancel a game for the first time at the Target Centre in 30 years
  • Rebranding the team and what the new logo represents both on and off the court and the positivity it generates from fans
  • Breaking into the China market with a game being played next season and what that means for growth of the Timberwolves brand
New brands and buildings with Timberwolves

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See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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