On this week's episode Sean catches up with Ted Johnson, Chief Strategy Officer from the Minnesota Timberwolves for a second time to discuss the clubs new brand and buildings to help the Timberwolves business grow.

On this podcast you'll learn about:

  • How Ted and Sean's chat back in episode 65 has come to fruition with the launch of the practice facility and renovation of the Target Centre
  • “Bringing the basketball and the business closer together”, how the new facilities are connecting the business operations to the centre and team itself
  • How crisis mode kicked in when the Timberwolves had to cancel a game for the first time at the Target Centre in 30 years
  • Rebranding the team and what the new logo represents both on and off the court and the positivity it generates from fans
  • Breaking into the China market with a game being played next season and what that means for growth of the Timberwolves brand
New brands and buildings with Timberwolves

Resources from the podcast

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Some tweets you may have missed

Welcome to the New Era

Fan art Friday

Fly through Target Centre renovations

New Era New Look mural

Rookies first year in review


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