On this week's episode Sean catches up with Ted Johnson, Chief Strategy Officer from the Minnesota Timberwolves for a second time to discuss the clubs new brand and buildings to help the Timberwolves business grow.

On this podcast you'll learn about:

  • How Ted and Sean's chat back in episode 65 has come to fruition with the launch of the practice facility and renovation of the Target Centre
  • “Bringing the basketball and the business closer together”, how the new facilities are connecting the business operations to the centre and team itself
  • How crisis mode kicked in when the Timberwolves had to cancel a game for the first time at the Target Centre in 30 years
  • Rebranding the team and what the new logo represents both on and off the court and the positivity it generates from fans
  • Breaking into the China market with a game being played next season and what that means for growth of the Timberwolves brand
New brands and buildings with Timberwolves

Resources from the podcast

Sign up for these

Some tweets you may have missed

Welcome to the New Era

Fan art Friday

Fly through Target Centre renovations

New Era New Look mural

Rookies first year in review

.

How to subscribe to Sports Geek Podcast

Join #SportsBiz Slack community

Download Podcast Transcription

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world.  We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.

Become a Patron of Sports Geek for as little as $4

Our supporters (become one)

Sports Where I Am
Tradable Bits
Stellaralgo
Creator Global
SPP
SG Esports
Reuters Sports
Gravitas
Sporty Trip
Glory League
Lumin Sports Technology
DecPR
RefLIVE
POPA (Projects of PAssion)
Shunt
Mekko Graphics
Pronto CX
Tappit
Interact Sport
Sport Business Partners
Stattr
Clevanet Solutions
Checkmate Public Affairs
Digital Ticket Consulting

Startup Supporters (learn how you can qualify)

Fancam
Rosterfy
Live Graphics Systems (LIGR)
Brizi
Spalk
WaitTime
Sportility
Pickstar
Sign up as a Business Patron