[00:00:47] Let's get into it. Question 1 comes from Lewis Mitchell via LinkedIn. How important is it for sports to address sustainability? I love this. Big questions, big questions for the Q and A, I think is very important and not only for the for the massive region reason of the environment and and having having a future world that's that's livable. There's also massive reasons both financially and also what the fans actually want. Someone you should. Connect with is Aileen McManamon apologies, Aileen, as someone who gets my name, mispronounced my apologies, but she's very much a sports sustainability champion. Click the link in the show notes. But Lewis did link to Adidas is making Real Madrid jerseys from recycled materials, also the Adidas Parley from recyclable materials. I do think the reason that Adidas is doing these kinds of things is it's what the market wants. They are looking for sustainable products. So there is definite business decision behind it. And so that is normally a big motivator for sports. But I think there's a lot of the other pieces. One, yes, the fans want it and the customer wants it. But there actually is some really financial benefits, too, and savings for being sustainable. The Victoria Racing Club, where the Melbourne Cup is held, was held last Tuesday when this when this gets published has put in a lot of work in a sustainability point of view from a to a point of crushing their own glass. So they're shipping out more glass for recycling, taking a lot of the food waste and creating fertilizer that's been used on on the roses, solar panelling on top of all the new grandstand. And so even though it's a big outlay to roll out these projects initially, over time, they provide massive sailing savings. So, yes, sports sustainability is super important. I think more sports teams, I think it's going to start with stadiums and venues. They've got the biggest opportunity. So seeing things like no plastic straws, those kind of things and starting to see that happen on scale. So thank you very much, those few you who question and pointing out that at desk Real Madrid, Jersey story, it's obvious that it is very front and centre for Adidas or Adidas for the people in the US. That's how they go about saying it.