In this episode of Sports Geek, Sean Callanan chats with Pete Fairbairn, Head Of Commercial at Queensland Rugby Union.

On this podcast, you'll learn about:

  • Pete’s career in Rugby
  • The importance of developing trust with athletes and communications teams
  • How to present sponsorship value to partners
  • The rise of player-created content in sports media and how clubs can benefit
  • How Pete became a Guinness World Records Adjudicator
  • Why more sports should be podcasting
Pete Fairbairn on Sports Geek

Listen to Pete Fairbairn on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Equity matters

Saturday arvo footy!

Pete as a sports fan, good read.

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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