In this episode of Sports Geek, Sean Callanan chats with Pete Fairbairn, Head Of Commercial at Queensland Rugby Union.

On this podcast, you'll learn about:

  • Pete’s career in Rugby
  • The importance of developing trust with athletes and communications teams
  • How to present sponsorship value to partners
  • The rise of player-created content in sports media and how clubs can benefit
  • How Pete became a Guinness World Records Adjudicator
  • Why more sports should be podcasting
Pete Fairbairn on Sports Geek

Listen to Pete Fairbairn on Sports Geek

Can't see podcast player? Click here to listen

Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Equity matters

Saturday arvo footy!

Pete as a sports fan, good read.

See you at SEAT in Las Vegas

Join us at SEAT in Las Vegas - June 23-26

Join Sean at SEAT Las Vegas in June.  All attendees will have the option to claim a discounted Pick My Brain session.

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Check out Sports Geek Amplify

Sports Geek Amplify out now - all episodes available in Sports Geek podcast feed