From Teamworks’ $1.5B Platform to TikTok’s NBA Deal: How Tech and Media Are Reshaping Global Sport

How Teamworks Built the Operating System for Elite Sport – 365247 *

Inside a $1.5B platform powering 7,000+ elite teams.

Global, SportsTech, High Performance, Data, Strategy

The 2026 World Cup Proves Technology Can't Fix Trust? – Offball Logic *

World Cup tech loop: VAR, balls, data and distrust.

Global, Football, Technology, Data, Governance

Inside Telemundo's $600 Million Sports Strategy – 365247 *

How Telemundo builds year-round football for Hispanics.

US, MediaRights, Football, Streaming, Strategy

Why the World Cup Won't Fix MLS – Sports Video Group

Why mega-events don't automatically convert into league growth.

US, Football, Strategy, MediaRights, LeagueGrowth

How This World Cup Will—and Won't—Change Sports – Front Office Sports *

Ticketing, officiating tech and new inventory stress-tested in Qatar.

Global, World Cup, Ticketing, SportsTech, MediaRights

How MLS Plans to Take the World Cup Baton Forward – Front Office Sports

Garber's playbook for converting World Cup buzz to MLS fans.

US, MLS, World Cup, Strategy, FanGrowth

Inside Michael Rubin's $90 Million Bet On Fanatics Fest – Huddle Up *

Why Fanatics is happy to lose money on festivals.

US, Events, Sponsorship, FanData, SportsBiz

Fanatics Fest costs $80–90 million to operate – Yahoo Sports

Inside the economics of building ‘Comic-Con for sports'.

US, Fan Engagement, Events, Merchandising, Data

The $1 Billion Net Worth Blueprint: How Messi and Ronaldo Rewrote the Business of Football Entirely – Beyond The Scoreboard

What global megastars teach us about athlete IP and value.

Global, Football, Sponsorship, Athlete Branding, Commercial Strategy

TikTok, NBA, and WNBA Announce Multi-Year Global Content Partnership – Sports Video Group *

Short-form hoops: leagues lean into TikTok for growth.

Global, NBA, WNBA, SocialMedia, Sponsorship

Why FIFA and YouTube are betting big on creators this World Cup – Mashable *

Creators as core distribution for World Cup storytelling.

Global, FIFA, YouTube, Creators, WorldCup

How social media is changing Wimbledon from eminent tournament to ‘bucket list' event – The Guardian

Influencers and FOMO are reshaping Wimbledon's positioning.

UK, Tennis, Social Media, Fan Engagement, Event Experience

How Decentralized Production May Well Be the Legacy of the 2026 FIFA World Cup – Sports Video Group

Remote galleries and cloud workflows become World Cup's real legacy.

Global, MediaRights, Production, Technology, Operations

How HBS' Non-Live Production Hub in London Changes the Content Game – Sports Video Group

Inside a 400-person hub powering always-on tournament content.

EU, Content, Digital, Cloud, Workflow

The 2027 MLB Season Will Open With a Netflix Game – Front Office Sports

MLB uses Opening Day as a Netflix rights experiment.

US, MLB, MediaRights, Streaming, CommercialStrategy

Inside FIFA's Secret AI Command Center Powering the 2026 World Cup – PCMag *

Lenovo-powered command centres orchestrate security and operations.

Global, Football, Technology, Operations, Data, AU

Why the Dutch Sport Tech Fund Bets on Data Over Emotion — And What That Looks Like in Practice (Part II) – SportsTechX

A specialist VC explains its data-first sports tech thesis.

EU, Investment, SportsTech, Data, Strategy

MLB bans teams from using AI via dugout iPads to shape in‑game decisions – NY Times *

Where leagues draw the line on AI-assisted coaching.

US, Baseball, AI, Data, Governance

BCG survey finds 61% of CEOs say boards are rushing AI transformation as hype distorts boardroom judgment – TheNextWeb

AI hype, governance and misaligned expectations in the boardroom.

Global, AI, Strategy, Governance, Digital-transformation

World Cup Winners to Receive Championship Rings for First Time Ever – FIFA

World Cup meets Super Bowl culture with limited-edition rings.

Global, FIFA, Merchandising, Fan Engagement, Commercial Strategy

1,000 True Fans – The Technium

What ‘true fans' mean for memberships and CRM today.

Global, Fandom, CRM, Digital, Revenue