Baden Stephenson CEO of Melbourne Rebels chats about his sports business career spanning coaching and administration as well as guiding the Melbourne Rebels through a period of uncertainty in 2017 to a bright future ahead embracing grass roots support.

On this podcast you'll learn about:

  • Baden Stephenson's foray into sports that led him to becoming a CEO
  • A short history of the Rebels and their journey in the Super Rugby league
  • Baden and Dave Wessels' working relationship at the Rebels
  • How they are connecting back the Rebels to the grassroots rugby
  • The opportunities for digital in Rebels' marketing and developing fan base
  • Rebels' main strategy focus for 2019
Learn more about sports business from Baden Stephenson

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Our fave quote from Baden Stephenson interview

“It was a huge honour and privilege to be to be appointed but without knowing what exactly what the future held it was definitely tough and I think trying to keep a little bit of a steady hand or an even temperament in an environment which was highly volatile was how I tried to manage the people and the staff.”

Baden Stephenson

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Resources from the podcast

Highlights from podcast with Baden Stephenson

4:43  A short history of the Melbourne Rebels

5:33  Baden Stephenson on his entry into sports

7:01 How coaching opened up opportunities internationally

9:42 How the Melbourne Rebels overcame the period of uncertainty in Super Rugby

11:27 How Baden was able to help the team rise above the challenges as the new CEO

14:55 How coach David Wessels works with Baden as CEO

16:12 Connecting back the Rebels to the grassroots rugby

19:26 Melbourne Rebels relationship with Rugby Victoria

21:27 How they work in bringing more fans to games

24:27 How Melbourne Rebels leverage international partnerships

26:39 The opportunities of digital for Rebels to grow fan base growth

33:10 Melbourne Rebels’ focus for the next 12 months

35:16 Sports Geek Closing Five

Some tweets/posts you may have missed

Awesome quote from Sam Talakai

Looking forward to this

Nice view for a board room

Thanks for the review on Apple Podcasts

Health and Fitness Digital Marketer

★★★★★ in Apple Podcasts by fitnesslover2 from Australia on September 18, 2018

I love listening to Sean’s podcasts. He knows he’s stuff and provides you with everything you need to know social media, sports and marketing data etc. Highly recommend 🙂

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