Baden Stephenson CEO of Melbourne Rebels chats about his sports business career spanning coaching and administration as well as guiding the Melbourne Rebels through a period of uncertainty in 2017 to a bright future ahead embracing grass roots support.

On this podcast you'll learn about:

  • Baden Stephenson's foray into sports that led him to becoming a CEO
  • A short history of the Rebels and their journey in the Super Rugby league
  • Baden and Dave Wessels' working relationship at the Rebels
  • How they are connecting back the Rebels to the grassroots rugby
  • The opportunities for digital in Rebels' marketing and developing fan base
  • Rebels' main strategy focus for 2019
Learn more about sports business from Baden Stephenson

Listen to Baden Stephenson on Sports Geek

Our fave quote from Baden Stephenson interview

“It was a huge honour and privilege to be to be appointed but without knowing what exactly what the future held it was definitely tough and I think trying to keep a little bit of a steady hand or an even temperament in an environment which was highly volatile was how I tried to manage the people and the staff.”

Baden Stephenson

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Resources from the podcast

Highlights from podcast with Baden Stephenson

4:43  A short history of the Melbourne Rebels

5:33  Baden Stephenson on his entry into sports

7:01 How coaching opened up opportunities internationally

9:42 How the Melbourne Rebels overcame the period of uncertainty in Super Rugby

11:27 How Baden was able to help the team rise above the challenges as the new CEO

14:55 How coach David Wessels works with Baden as CEO

16:12 Connecting back the Rebels to the grassroots rugby

19:26 Melbourne Rebels relationship with Rugby Victoria

21:27 How they work in bringing more fans to games

24:27 How Melbourne Rebels leverage international partnerships

26:39 The opportunities of digital for Rebels to grow fan base growth

33:10 Melbourne Rebels’ focus for the next 12 months

35:16 Sports Geek Closing Five

Some tweets/posts you may have missed

Awesome quote from Sam Talakai

Looking forward to this

Nice view for a board room

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Burton Lee from Peterborough Petes takes the Sports Geek Nation Ask Me Anything stage this week.

Burton joined the Peterborough Petes Hockey Club’s Business Operations team in 2013 where he was appointed as the Director of Communications and Game Nights Operations. In 2015, he was named as the Executive Director for Business Operations. Among his responsibilities were leading the business operations team and overseeing all areas including ticketing and corporate partnership sales, communications, marketing, traditional and online merchandising, game operations, and community events. He has previously held positions in ticket sales, marketing, events, and fan relationship management with The Aspire Sports Management Group, the Ontario Hockey League's Sarnia Sting, and the 100th Grey Cup Champion Toronto Argonauts.

Burton holds an MBA in Sports Management from Southern New Hampshire University and a BA in Kinesiology and Physical Education.

Get your questions ready for Burton Lee. Tag him at @burtonjlee on Sports Geek Nation #ama channel in Slack.

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I love listening to Sean’s podcasts. He knows he’s stuff and provides you with everything you need to know social media, sports and marketing data etc. Highly recommend 🙂

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