Michael Briggs Wallabies Online & Social Media ManagerOn this week's podcast I chat with Michael Briggs from the Australian Rugby Union about how they engage Wallabies fans using social and digital.  On ABC Grandstand I chat with Francis Leach about current stadium fan engagement debate between Vivek Ranadive and Mark Cuban.

Looking to improve your skills in social media? Come along to our Sports Geek Social Media One Day Educational on March 31st listen to podcast for promo code ($50 off).

On this podcast you’ll find out about:

  • How the ARU engaged fans using Rugby Rewards
  • The ARU partnership with Accenture delivered stats infographics in game to fans
  • Why it was important for Wallabies to engage casual fans
  • What effect 35,000 travelling British & Irish Lions fans have on social chatter
  • What off season content strategy the ARU will employ in 2014
  • Should fans use smartphones in stadiums?
  • Which NRL team hit 200K Facebook fans this week

Like this episode? please leave a review in iTunes.

Episode 41 dedicated to Dirk NowitskiResources from the episode

Social Media Post of the Week

Congrats to our client South Sydney Rabbitohs becoming the 4th NRL team to break through the 200,000 Facebook Like milestone, we remember when they were just 25,000 a few years ago.

Rabbitohs 20000 Facebook Likes

Closing 2 Cents

Wallablies Accenture Infographic - Closing 2 Cents

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Michael Briggs on Wallabies Social Media and Digital Initiatives Transcription

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