On this week's podcast I chat with Michael Briggs from the Australian Rugby Union about how they engage Wallabies fans using social and digital. On ABC Grandstand I chat with Francis Leach about current stadium fan engagement debate between Vivek Ranadive and Mark Cuban.
Looking to improve your skills in social media? Come along to our Sports Geek Social Media One Day Educational on March 31st listen to podcast for promo code ($50 off).
On this podcast you’ll find out about:
- How the ARU engaged fans using Rugby Rewards
- The ARU partnership with Accenture delivered stats infographics in game to fans
- Why it was important for Wallabies to engage casual fans
- What effect 35,000 travelling British & Irish Lions fans have on social chatter
- What off season content strategy the ARU will employ in 2014
- Should fans use smartphones in stadiums?
- Which NRL team hit 200K Facebook fans this week
Like this episode? please leave a review in iTunes.
Resources from the episode
- Follow Michael Briggs @mick_83 on Twitter and on Linkedin
- Like the Wallabies on Facebook and follow @QantasWallabies on Twitter @australianrugbyunion on Instagram and more info on rugby.com.au
- Here is an example of match infographics via Twitter
- Some more info on Rugby Rewards
- Vivek Ranadive wants more technology in stadiums
- Mark Cuban's response on Blog Maverick
- Listen to Dan Pinne on Melbourne Storm Cast on iTunes
- Ep #41 dedicated to Dirk Nowitski from Dallas Mavericks. I was lucky enough to see him score his 20,000th NBA point.
- Have you signed up for Sports Geek News? You missed this last week.
Social Media Post of the Week
Congrats to our client South Sydney Rabbitohs becoming the 4th NRL team to break through the 200,000 Facebook Like milestone, we remember when they were just 25,000 a few years ago.
Closing 2 Cents
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Michael Briggs on Wallabies Social Media and Digital Initiatives Transcription
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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