In this episode of Sports Geek, Sean Callanan chats with Pete Fairbairn, Head Of Commercial at Queensland Rugby Union.
On this podcast, you'll learn about:
- Pete’s career in Rugby
- The importance of developing trust with athletes and communications teams
- How to present sponsorship value to partners
- The rise of player-created content in sports media and how clubs can benefit
- How Pete became a Guinness World Records Adjudicator
- Why more sports should be podcasting
Listen to Pete Fairbairn on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Follow Pete on Twitter @Pete_Fairbairn and connect with him on LinkedIn to say you listened to the episode
- Follow Queensland Rugby Union, Queensland Reds across social media
- Website – https://reds.rugby/
- Twitter – @Reds_Rugby
- LinkedIn – Queensland Rugby Union, Queensland Reds
- Facebook – Queensland Rugby & Queensland Reds
- Instagram – @redsrugby
- Check out season 1 of Sports Geek Amplify Series
- Episodes you should listen to
- Conferences we can meet up at
- SEAT in Salt Lake City on July 14-15 2023
- Money In Sport in Gold Coast on July 6 2023
- Live Sports Geek interview with NFL's Charlotte Offord
- Football Australia CEO James Johnson will be speaking at Money In Sport
As discussed on the podcast
Equity matters
Today we #EmbraceEquity for International Women’s Day.
Thanks to all women in our #RedsFamily who contribute to our game on & off the field.Today & every day we continue to strive for a diverse, equitable and inclusive game, free of bias, stereotypes & discrimination.#IWD2023 pic.twitter.com/sSeDhr6Xos
— Queensland Reds (@Reds_Rugby) March 8, 2023
Saturday arvo footy!
40 mins since @SuperRugby FT and the @Reds_Rugby players and fans are still chewing the fat in the stands. Said it before, ill say it again – how good is afternoon footy. pic.twitter.com/Dgk5V6ncc3
— Pete Fairbairn (@Pete_Fairbairn) March 19, 2023
Pete as a sports fan, good read.
Thanks for the many kind messages and comments on the piece I wrote for The Weekend Australian.
If you haven't seen it, you can have a stickybeak at https://t.co/8xii56VuqG@aus_sport
— Pete Fairbairn (@Pete_Fairbairn) September 19, 2021
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