Matt Scully discusses his sports startup story with Sports Where I Am that solves the problems sports tourists face when planning trips to and around their favourite sports team and events.

On this podcast you'll learn about:

  • How Sports Where I Am started and how it evolved through the years
  • Matt Scully's transition from working on a full-time job to startup
  • How SWIAM makes purchasing tickets easier for travelers
  • How fans and teams can both benefit from Sports Where I Am
  • Future plans on expanding Sports Where I Am
Learn more from Matt Scully from Sports Where I Am

Listen to Matt Scully on Sports Geek

Matt Scully quote

It’s the travel – this is obviously what sets us apart when we talk about “Why us?” but we really focus on that traveller and that travel occasion and everything that goes around that.

Matt Scully on what sets SWIAM apart

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Sean Callanan Speaks

Resources from the podcast

Highlights from podcast with Matt Scully

3:39 Matt Scully and his brother Benn discuss what Sports Where I Am offers sports tourists

5:04 How the idea of building Sports Where I Am came about

8:46 Matt's transition from a full time job to starting up a business – the corporate escape

15:42 The challenges of a startup especially funding and how one key meeting changed the game

25:58 Benn on how community is so important for Sports Where I Am digital strategy

33:07 How ticketing differs for every sport and country and why Sports Where I am works

36:48 Matt on how the ticketing game continues to change

40:13 How they are targeting sports tourists

46:54 Where is Sports Where I Am headed?

49:00 How AFL Legend Nick Riewoldt got involved in the business 

52:48 Sports Geek Closing Five

62:00 Don't forget to use the code SPORTSGEEK for 10% off at Sports Where I Am

63:00 Sports Geek Nation AMAs September lineup and content

67:00 Sean chats about Above All Human Conference experience

69:00 What does Sean think of Nura Headphones?  Access 20% friends discount via sportsgeekhq.com/headphones

Sports Where I am explainers

How Sports Where I Am makes attending sports events easier

The Riewoldts trying out SWIAM features

Some tweets/posts you may have missed

Really good feedback from SWIAM users

Join Sports Geek Nation for AMA sessions

The May Sports Geek Nation Ask Me Anything schedule has been released.

This week Tim Mullaly Club Digital Support Manager at the Australian Football League will take on the Sports Geek Nation Ask Me Anything stage.

Prior to joining the AFL, Tim worked in media and advertising for non-sports related agencies. In 2014, he made a move to Multi Channel Network where he looked after sport sales across Fox Sports, AFL and NRL digital platforms in the Melbourne market. His experience in public relations, writing and digital marketing paved the way for him to join one of the biggest sports leagues in Australia.

Get your questions ready for Tim Mullaly. Tag him at @Tim on Sports Geek Nation #ama channel in Slack.

Want to join Sports Geek Nation? Join our waitlist on SportsGeekNation.com and be the first to know when the subscription doors reopen.

Sports Geek Nation AMA with Tim Mullaly

Thanks for the review on Apple Podcasts

Terrific for sports professionals

★★★★★ in Apple Podcasts by Soxboy46 from USA on May 5, 2017

The Sports Geek Podcast by Sean Callanan is a great sports podcast and does a deep dive into the business side of sports. He has educational guests who are knowledgable on the ever-changing digital and media landscape. This is must-subscribe podcast.

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Book with Sports Where I Am

Sports Where I Am is a sports travel startup helping fans find a book sports events in over 200 cities worldwide.

They are located a few steps away from Sports Geek HQ  at Creative Cubes so we can offer 10% off your next ticket purchase using the code SPORTSGEEK.