Matt Scully discusses his sports startup story with Sports Where I Am that solves the problems sports tourists face when planning trips to and around their favourite sports team and events.

On this podcast you'll learn about:

  • How Sports Where I Am started and how it evolved through the years
  • Matt Scully's transition from working on a full-time job to startup
  • How SWIAM makes purchasing tickets easier for travelers
  • How fans and teams can both benefit from Sports Where I Am
  • Future plans on expanding Sports Where I Am
Learn more from Matt Scully from Sports Where I Am

Listen to Matt Scully on Sports Geek

Matt Scully quote

It’s the travel – this is obviously what sets us apart when we talk about “Why us?” but we really focus on that traveller and that travel occasion and everything that goes around that.

Matt Scully on what sets SWIAM apart

Need a keynote speaker for your next event or conference?

Sean Callanan Speaks

Resources from the podcast

Highlights from podcast with Matt Scully

3:39 Matt Scully and his brother Benn discuss what Sports Where I Am offers sports tourists

5:04 How the idea of building Sports Where I Am came about

8:46 Matt's transition from a full time job to starting up a business – the corporate escape

15:42 The challenges of a startup especially funding and how one key meeting changed the game

25:58 Benn on how community is so important for Sports Where I Am digital strategy

33:07 How ticketing differs for every sport and country and why Sports Where I am works

36:48 Matt on how the ticketing game continues to change

40:13 How they are targeting sports tourists

46:54 Where is Sports Where I Am headed?

49:00 How AFL Legend Nick Riewoldt got involved in the business 

52:48 Sports Geek Closing Five

62:00 Don't forget to use the code SPORTSGEEK for 10% off at Sports Where I Am

63:00 Sports Geek Nation AMAs September lineup and content

67:00 Sean chats about Above All Human Conference experience

69:00 What does Sean think of Nura Headphones?  Access 20% friends discount via

Sports Where I am explainers

How Sports Where I Am makes attending sports events easier

The Riewoldts trying out SWIAM features

Some tweets/posts you may have missed

Really good feedback from SWIAM users

Join #SportsBizZoom calls

#SportsBizZoom calls

Thanks for the review on Apple Podcasts

Terrific for sports professionals

★★★★★ in Apple Podcasts by Soxboy46 from USA on May 5, 2017

The Sports Geek Podcast by Sean Callanan is a great sports podcast and does a deep dive into the business side of sports. He has educational guests who are knowledgable on the ever-changing digital and media landscape. This is must-subscribe podcast.

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn’t see coming was the tremendous support from the sports business industry from around the world. We’ve had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Each month here is the sports business content we deliver:

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.


Our supporters (become one)

DMC Sport
SEAT Conference - 2020 Minneapolis June 27 – July 1
Play Media
Sports Where I Am
G2G Sports
Support Sports Geek on Patreon

Book with Sports Where I Am

Sports Where I Am is a sports travel startup helping fans find a book sports events in over 200 cities worldwide.

They are located a few steps away from Sports Geek HQ  at Creative Cubes so we can offer 10% off your next ticket purchase using the code SPORTSGEEK.