In this episode of Sports Geek, Sean Callanan catches up again with Matt Garder from St Lous Blues:
On this podcast you'll learn about:
- How sports digital from web updates to multi-platform storytelling
- Why it's important to connect digital and commercial teams
- Why Bluenatics was so effective during lockdowns
- How data is shaping offers to Blues fans
- How Matt tackles innovation and how he assesses new opportunities
- Why TikTok is an exciting platform that needs a new playbook
Listen to St Louis Blue' Matt Gardner on Sports Geek
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Resources from the podcast
- Connect with Matt Gardner on LinkedIn and send him a message that you listened via Twitter to @Matt_Gardner
- Check out St Louis Blues' website and Bluenatics, on social St Louis Blues on Facebook, @stlouisblues on Twitter and @stlouisblues on Instagram
- Check out the Sports Geek Amplify series
- Learn more about my Collingwood Board nomination
- Check out some more Sports Geek episodes you might enjoy:
- Like this podcast? Support our Patreon campaign.
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