In this episode of Sports Geek, Sean Callanan catches up again with Matt Garder from St Lous Blues:
On this podcast you'll learn about:
- How sports digital from web updates to multi-platform storytelling
- Why it's important to connect digital and commercial teams
- Why Bluenatics was so effective during lockdowns
- How data is shaping offers to Blues fans
- How Matt tackles innovation and how he assesses new opportunities
- Why TikTok is an exciting platform that needs a new playbook
Listen to St Louis Blue' Matt Gardner on Sports Geek
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Resources from the podcast
- Connect with Matt Gardner on LinkedIn and send him a message that you listened via Twitter to @Matt_Gardner
- Check out St Louis Blues' website and Bluenatics, on social St Louis Blues on Facebook, @stlouisblues on Twitter and @stlouisblues on Instagram
- Check out the Sports Geek Amplify series
- Learn more about my Collingwood Board nomination
- Check out some more Sports Geek episodes you might enjoy:
- Like this podcast? Support our Patreon campaign.
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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