In this episode of Sports Geek, Sean Callanan chats with Lewis O'Flynn from Melbourne Cricket Club.

On this podcast, you'll learn about:

  • What Lewis learned working at the Australian Grand Prix
  • Why all sports executives need to learn how to sell
  • Looking back at a very successful AFL Finals series with multiple 90K+ crowds
  • Balancing tech and human customer service for all fans
  • The opportunity to enhance the concert experience when Ed Sheeran or Taylor Swift plays the MCG
  • Sean's assessment of social strategy for stadiums in 2023
Lewis O'Flynn on Sports Geek

Listen to Lewis O'Flynn on Sports Geek

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Resources from the podcast

As discussed on the podcast

100,024 – A full house at the ‘G for the AFL Grand Final

Footy to Cricket

MCG Network discussed on the podcast

A memorable day at the MCG (especially for Pies fans)

SportNXT – Melbourne – 7-9 September 2026

Join Sean Callanan and sports executives from around the world to shape the future of sport.

Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program.  Those on the waitlist will get 20% off upon launch.

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