In this episode of Sports Geek, Sean Callanan chats with Lewis O'Flynn from Melbourne Cricket Club.
On this podcast, you'll learn about:
- What Lewis learned working at the Australian Grand Prix
- Why all sports executives need to learn how to sell
- Looking back at a very successful AFL Finals series with multiple 90K+ crowds
- Balancing tech and human customer service for all fans
- The opportunity to enhance the concert experience when Ed Sheeran or Taylor Swift plays the MCG
- Sean's assessment of social strategy for stadiums in 2023

Listen to Lewis O'Flynn on Sports Geek
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Resources from the podcast
- Connect with Lewis on Linkedin or connect on X @lewisoflynn and tell him you listened to the episode
- Follow Melbourne Cricket Club across social media
- Twitter – @MCC_Members
- LinkedIn – @Melbourne Cricket Club
- Facebook – @Melbourne Cricket Club
- Instagram – @mcc_members
- Follow Melbourne Cricket Ground across social media
- Twitter – @MCG
- Facebook – @Melbourne Cricket Ground
- Instagram – @MCG
- Recommendation
- Check out the Sports Geek Amplify Season 2
- Episodes you should listen to
As discussed on the podcast
100,024 – A full house at the ‘G for the AFL Grand Final
Today's attendance is 100,024 – A full house at the 'G #AFLGF pic.twitter.com/RV4aMMkWHV
— Melbourne Cricket Ground (@MCG) September 30, 2023
Footy to Cricket
Finals fever ⏭️ Summer of cricket
Watch the 'G transform in 90 seconds. pic.twitter.com/UWq6oBMn14
— Melbourne Cricket Ground (@MCG) October 16, 2023
MCG Network discussed on the podcast
Last month, the MCG Network jumped into a new year with a Wine & Dine event on the hallowed turf.
Check out some highlights from the evening, and visit the MCG Network page for upcoming events: https://t.co/7jsACpvn5G pic.twitter.com/6vGisfumvV
— Melbourne Cricket Ground (@MCG) March 22, 2023
A memorable day at the MCG (especially for Pies fans)
Drive revenue from your digital audience
Check out our podcasts with SEAT
We’ve launched two monthly podcasts in collaboration with SEAT.
Sean hosts The SEAT Report with Josh Barney. Check it out
Each month, Sean will profile a SEAT partner on SEAT Solves.








