In this episode of Sports Geek, Sean Callanan chats with Christina Matthews – CEO of the Western Australian Cricket Association

On this podcast, you'll learn about:

  • Christina's transition from player to sports administrator
  • The importance of developing new commercial frameworks for sports to thrive
  • The role of social media in brand recognition and connection to fans
  • Redevelopment efforts for the WACA and how cricket and community will benefit.
  • The value of volunteering in sports
  • How to level up your career? Book a call.
 Christina Matthews on Sports Geek

Listen to Christina Matthews on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

WACA from cricket to football!

Congrats Christina, well deserved 🙌