In this episode of Sports Geek, Sean Callanan chats with Christina Matthews – CEO of the Western Australian Cricket Association
On this podcast, you'll learn about:
- Christina's transition from player to sports administrator
- The importance of developing new commercial frameworks for sports to thrive
- The role of social media in brand recognition and connection to fans
- Redevelopment efforts for the WACA and how cricket and community will benefit.
- The value of volunteering in sports
- How to level up your career? Book a call.
Listen to Christina Matthews on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Christina Matthews on Linkedin and let her know that you listened to the episode.
- Follow Western Australian Cricket Association across social media
- Twitter – @WACA_Cricket
- LinkedIn – @WA Cricket
- Facebook – WACA – Western Australian Cricket Association
- Instagram – @waca_cricket
- YouTube – @wacricket
- Save the dates for WA Domestic Fixture 23-24
- Check out the Sports Geek Amplify Series – Season 2
- Episodes you should listen to
As discussed on the podcast
WACA from cricket to football!
Pitch Perfect 🤩 We transformed #yourWACAGround into a football pitch to welcome Tottenham Hotspur to Perth! ⚽ #WESTISBEST pic.twitter.com/y51NHR9YFU
— WACA (@WACA_Cricket) July 25, 2023
Congrats Christina, well deserved 🙌
Long-serving WA Cricket chief executive Christina Matthews has been inducted into the WA Women’s Hall of Fame in a nod to her contribution to cricket as an administrator and player. #IWD2023 https://t.co/1S5Mn6f3EB
— The West Australian (@westaustralian) March 8, 2023
See you at SEAT in Las Vegas
Join Sean at SEAT Las Vegas in June. All attendees will have the option to claim a discounted Pick My Brain session.
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