F1 Valuations, College Jersey Patches & Disney’s TikTok Play

Inside Mercedes F1: Ten Numbers That Explain Why The Team Is Now Worth $6 Billion – Huddle Up *

How F1's cost cap turned marketing spend into profit.

Global, F1, Commercial Strategy, Valuation, Data

College Football Jerseys Are Becoming $15 Million a Year Billboards – 365247 Sports *

Data-rich breakdown of college football's new jersey patch goldmine.

US, NCAA, Sponsorship, MediaRights, CommercialStrategy

MLS Media Revenue Has ‘Uncapped Upside,' Says Incoming Commissioner Larry Berg – Front Office Sports *

New MLS boss lays out Apple-era media ambitions.

US, MLS, MediaRights, Streaming, LeagueStrategy

FIFA scraps World Cup private investment plans as Infantino fights for his future – The Athletic *

FIFA's U-turn on private equity shows limits of monetisation.

Global, FIFA, World Cup, Strategy, Governance

Braves' Battery Recharges Finances – Atlanta Braves Holdings *

How The Battery turned a ballpark into a year-round engine.

US, MLB, Venues, MixedUse, Media

Inside CANAL+'s Global Sports Strategy – 365247 Sports

How CANAL+ uses premium rights to drive 41m subs.

EU, MediaRights, Streaming, Strategy, Global

India's Insatiable Appetite for Cricket Has Shifted the Locus of Power – Front Office Sports

How India became cricket's commercial and media centre.

Global, Cricket, MediaRights, Sponsorship, MarketExpansion

WNBA Season-Ticket Holders Grapple With Soaring Prices – Front Office Sports

Pricing the WNBA boom without alienating core fans.

US, WNBA, Ticketing, Fan Experience, Revenue

Women's Pro Baseball League Launched With Four Teams – The Athletic

New women's baseball league tests a fresh pro model.

US, Baseball, WomensSport, MediaRights, Sponsorship

Disney strikes deal with TikTok to let creators use its films and TV shows in videos – Reuters *

A blueprint for opening up premium IP to creators.

US, MediaRights, CreatorEconomy, ShortFormVideo, Partnerships

TikTok Shop's predicted 2026 sales volume tops $100 billion – Tubefilter

Why TikTok commerce is now too big to ignore.

Global, SocialCommerce, TikTok, Revenue, Strategy

4 tips to build a Snapchat marketing strategy – Social Media Today

Practical playbook for reaching younger fans on Snap.

Global, Social Media, Marketing, Fan Engagement, Digital

Jason Bateman, Netflix, & MLB Team Up on New Yankees Series – Variety

Scripted Yankees drama shows leagues' storytelling ambitions.

US, MediaRights, Content, Streaming, MLB

Fox Ices NFL Deal – Yahoo Sports

Inside Fox's strategy as the next NFL cycle looms.

US, NFL, MediaRights, Broadcasting, Strategy

If You Don't Tell Your Story, Somebody Else Will – Biz of Speed

Why Chip Ganassi Racing built its own media house.

US, Motorsport, MediaRights, Sponsorship, Data

Disney tests natural-language search and recommendations for Disney+ and ESPN – The Verge

Conversational discovery is coming to sports streaming apps.

US, AI, Streaming, Fan Engagement, Sponsorship

How Dru Riley Iterated His Trends.vc Landing Page to 40–60% Conversion – Growth in Reverse

Seventeen iterations that turned a landing page into a machine.

Global, Marketing, Data, CRO, Digital

11 Charts the AI Industry Doesn't Want You to See – Medium

Data-driven reality check on where AI hype meets limits.

Global, AI, Strategy, Data, Industry-Trends

Responding to Next-Frontier Critical Cyber Capabilities – OpenAI

Why OpenAI paused Astra and what it means for safety.

Global, AI, Cybersecurity, Governance, SportsBiz

Peruvian Soccer Team's New Kit Has Spaces for 1,000 Sponsors – The Athletic

How much sponsor clutter can a jersey really carry?

Global, Football, Sponsorship, Commercial, Innovation

The Cheap CPM Trap – Medium

Why chasing cheap impressions is killing your campaigns.

Global, Marketing, Advertising, Data, Performance