In this episode of Sports Geek, Sean Callanan chats with Stephanie Beltrame, EGM – Broadcast & Commercial
On this podcast, you'll learn about:
- The evolution of media rights for Cricket Australia.
- Balancing between reach and revenue when media rights are up for renewal.
- Why developing new products have helped widen the appeal of cricket
- The rise of women's cricket and how it has helped fuel further growth.
- How partnerships have changed and what sponsors are looking for when engaging Cricket Australia