In this episode of Sports Geek Sean Callanan interviews Sydney Sixers General Manager Jodie Hawkins:
On this podcast you'll learn about:
- How Jodie's career evolved from media to digital to front office
- Looking back at the early years of Big Bash
- Why Jodie focusses on who the Big Bash is built for
- Trying times living out of a suitcase in a rolling hub and why Sixers culture was so important
- How the Sixers stayed connected with fans with no games in Sydney
- The low-tech option that connected players to fans benefited both parties
- Behind the scenes on the Big Bash final location

Listen to Sydney Sixers' Jodie Hawkins on Sports Geek
Can't see podcast player? Click here to listen
Resources from the podcast
- Connect with Jodie Hawkins on Linkedin and follow her on Twitter @JodesHawko
- Follow the Sydney Sixers on the following platforms:
- Twitter – @SixersBBL @SixersWBBL
- Facebook – Sydney Sixers
- Please join Sean on #SportsBizZoom calls
- Check out some more Sports Geek episodes you might enjoy:
- Like this podcast? Support our Patreon campaign.
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek