In this episode I catch up with Anthony Everard who is head of Big Bash League, on this Sports Geek Podcast you will learn about:

  • What it is like starting out a new league
  • The importance of starting afresh with team based around cities
  • How important the youth market is to Cricket Australia
  • Why Channel Ten's approach to Big Bash had to be different to Wide World of Sports
  • Moving the focus to the fan was a big change from a broadcast point of view
  • What it is like when controversy strikes? Hear from Anthony about “Don't Blush Baby” Chris Gayle interview
  • How T20 Blast is linked to Big Bash to increase participation
Anthony Everard from Big Bash League

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via iTunes by S. W. R from Canada on March 12, 2015

A very interesting podcast that takes a look at a wide range of issues and topics in the world of Sports Business. If you are interested in the field, a professional in the field, or just looking to spend an hour listening to an insightful chat, this is the podcast for you. As someone breaking into the field this podcast has been a great study, and I look forward to listening to many more in the future.

Anthony Everard on Big Bash League Creating Young Cricket Fans Transcription

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