GIVE YOUR DIGITAL TEAM
COMMERCIAL GOALS & REVENUE FOCUS
Top reasons you need a Sports Geek Digital Health Check:
- #1: Content over-serving your super fans
Large majority of digital content produced for sports teams is aimed at your most avid fans leaving new fan segments under served.
- #2: Digital teams not driving commercial goals through content strategy
By reviewing all content most teams realise $10-15K in commercial value from content not yet activated with partners.
- #3: Same content pushed to ALL platforms
Using the Sports Geek Content Matrix we determine what content will work best on which platform and what style each platform should take.
- #4: Content not matched with data profile of fan base
By reviewing the data profile of your fan base we can develop content for specific audiences that your ticketing and commercial team need to reach.
- #5: Digital resources are stretched without visibility of volume produced
Limited resources is a constant problem in sports, show how much content is produced and what commercial value it delivers makes for informed resourcing decisions.