Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
This edition presented by SEAT 2026 in Charlotte, June 28-30 2026.

Key Reads

California considering bans on above-face-value resaleKGET *

Potentially era‑defining regulation for US ticketing economics.

US, Ticketing, Policy, Pricing, FanExperience

$10M settlement to the FTC over deception charges (StubHub)FTC *

Fee transparency ruling sports ticketing can't afford to ignore.

US, Ticketing, Regulation, FanExperience, Legal

NBA Reportedly Looking to Expand Draft Lottery to Curb TankingThe New York Times *

How lottery tweaks reshape incentives, integrity and franchise value.

US, NBA, Governance, Strategy, Integrity

UEFA unveils Schwarz Group as first-ever strategic corporate partnerSportsMint Media 

UEFA's new integrated model points to sponsorship's future.

EU, Football, UEFA, Sponsorship, Strategy

Enhanced Games gather pace ahead of debut and public listing voteInsider Sport

A controversial new event tests sport's commercial boundaries.

Global, Sports Business, Events, AthleteBranding, Sponsorship

Professional Sports

The NBA is drawing significant interest from investment groups to fund new teams in Las Vegas and SeattleBloomberg 

Expansion capital, new markets and fresh media inventory.

US, NBA, Expansion, Media Rights, Sponsorship

NBA and FIBA going through bids from potential team owners for new European leagueAP News *

Inside the bid race for a new European hoop league.

EU, NBA, Expansion, League Development, Sponsorship

Premier League pricing split deepens ahead of 2026/27 seasonInsider Sport *

Diverging ticket strategies show who's prioritising which fans.

UK, Football, Premier League, Ticketing, Fan Engagement

Melbourne Demons Part Ways with CEO Paul Guerra in Mid-Season BombshellMinistry of Sport *

AFL leadership shock with big strategic implications.

AU, AFL, Leadership, Governance, Sports Management

Warren Buffett Calls Sports Betting a ‘Tax on Stupidity'Front Office Sports

An investing icon's blunt take on betting's boom.

Global, SportsBetting, Investment, Ethics, Revenue

Digital & Social

How we're shaking up Platformer for the AI eraPlatformer

Why link roundups aren't enough in an AI world.

Global, Media, AI, Content Strategy, Newsletters

Media & Entertainment

WWE Moving 20 NXT Premium Live Events to The CWFront Office Sports

A developmental property makes a major broadcast play.

US, WWE, MediaRights, Broadcasting, ContentDistribution

Geek Out

From data to prediction: Tennis betting's next evolutionInsider Sport

Inside the data arms race reshaping tennis wagering.

Global, Tennis, Betting, Data, Technology

Nielsen to use Triton Digital's Podcast Metrics Demos+ data for Nielsen Media ImpactPodnews

Podcast audience data finally joins true cross‑media planning.

Global, Data, Measurement, Media, Sponsorship

AI

The next phase of the Microsoft–OpenAI partnershipMicrosoft *

OpenAI models are going multi‑cloud. Your stack changes.

Global, AI, Cloud, DataStrategy, SportsBusiness

Ethan Mollick's Four Guiding Principles for Using AI at WorkBig Think

A simple framework for rolling AI out across teams.

Global, AI, Productivity, Digital, Strategy

AI now costs some companies more than the humans doing the same workAxios *

Challenging the myth that AI is always cheaper than staff.

Global, AI, BusinessOperations, Marketing, Finance

Project Deal: How 69 employees used Claude to close 186 real marketplace dealsAnthropic 

AI agents that actually close sales, not just write emails.

US, AI, Sales

Make You Think

How do you convince the board your sponsorship is working?The Sponsor

Moving beyond vanity metrics to real sponsorship impact.

Global, Sponsorship, Measurement, Strategy, Marketing

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Join us at SEAT 2026 in Charlotte

Join us at SEAT 2026 in Charlotte - June 28-30 2026