NBA Wearables, WNBA’s Evolution & AmEx SailGP Sponsorship

NBA's In-Game Wearables Push Hinges on How Data Is Used – Front Office Sports *

Player data, wearables and CBA rights collide courtside.

NBA, Technology, Data, Wearables

How the Valkyries and Dream Reflect the WNBA's Evolution – Front Office Sports *

Two franchises show where the WNBA is heading commercially.

WNBA, Marketing, Sponsorship, Sports Business

American Express leverages SailGP partnership to enhance cardmember experiences – SportsMint Media *

A masterclass in using sponsorship to reward premium customers.

Sponsorship, Marketing, Customer Experience, SailGP

Why Men's Rugby World Cup 2027 will set a new benchmark for premium sports experiences – SportsPro

How Australia plans to redefine top-tier rugby hospitality.

Rugby, Hospitality, Fan Engagement, Sponsorship, AU

Open weight takes 71.5% of tokens and 23% of spend – Vercel *

Why open-weight models are quietly dominating AI workloads.

Global, AI, Strategy, Data, Sports Business

Kill College Sports to Save College – Sportico

Provocative look at the future business of college sport.

College Sports, Business, NIL, Policy

NCAA Sues DeWine Over Ohio's ‘Unconstitutional' Order – Sportico

A key eligibility fight that could reshape NCAA authority.

NCAA, Legal Issues, Antitrust, Law

With Infantino in ‘survival' mode, who will oppose him for FIFA Presidency – Insider Sport

FIFA politics, European power and future governance battles.

FIFA, Governance, Sponsorship, Leadership, EU

UK Sport submits 2040 Olympic Games bid assessment for North of England – SportsPro

Inside the long game behind a potential 2040 Olympics.

Olympics, Event Hosting, Bidding, Sports Management, UK

Repco Supercars Championship Secures Five-Year Deal to Return to Phillip Island as Finals Series Venue from 2027 – Ministry of Sport

Supercars lock in Phillip Island, with tourism upside.

Motorsport, Events, Marketing, Sponsorship, Economic Impact, AU

This Startup Is Thriving in the Frenetic Card-Breaking Industry – Sportico

Livestream commerce, TikTok and the new collectibles goldrush.

Business, Commerce, Technology, TikTok, Collectibles

Brewers Clinch Small-Market World Series—and Fox Should Be Fine – Sportico

Why a small-market World Series still works for Fox.

Media, MLB, TV Ratings, Sports Marketing, Sponsorships

ISU extends Two Circles deal to boost global broadcast distribution – SportsMint Media

Figure skating doubles down on data-led media strategy.

Media Rights, Sports Business, Broadcasting, ISU

Foxtel exec: ‘We wasted all this effort trying to automate people out of the business' – Mumbrella

A candid rethink of automation inside a major broadcaster.

Automation, Broadcasting, Technology, Media, AU

NVIDIA released Nemotron 3.5 Super VL – NVIDIA Developer Blog

Multimodal AI that actually understands your game footage.

Global, AI, Computer Vision, Sponsorship, Sports Analytics

New trend of building “internal vibe-coding apps” at tech companies – The Pragmatic Engineer

Internal AI tools that capture brand voice and history.

Global, AI, Marketing, Fan Engagement, Sponsorship

How ChatGPT targets ads to you based on your prompts, phone number, and email – 404 Media *

Conversational ad targeting raises new CRM and privacy questions.

Global, AI, Advertising, Fan Engagement, Data & Privacy

The AI value curve: The economics of applying AI to existing work – McKinsey

Where AI actually creates value in your front office.

Global, AI, Commercial Strategy, Revenue, Leadership

Introducing Muse Spark Open: an open-weight coding and agentic model – Meta Research

An open agentic model you can run closer to home.

Global, AI, Technology, Data Strategy, Innovation

Why I Start a New Thread in Claude Every Time – Every

How ‘context rot' quietly ruins your AI-assisted workflows.

Global, AI, Marketing, Productivity, SportsBizOps

Report: Harvard maps AI's gender divide – Shorenstein Center

Who gets access to AI skills and leadership opportunities?

US, AI, Workforce, DiversityInSport, Leadership