In this episode of Sports Geek Sean Callanan interviews Power Sponsorship's Kim Skildum-Reid.

On this podcast you'll learn about:

  • Kim shares here insights on her career in sponsorship
  • What sports rightholders need to do right now
  • How COVID-19 will disrupt sponsorship
  • Why sponsorship activations are so important
  • Importance of metrics and tracking for rightsholders and sponsors alike
Kim Skildum-Reid

Listen to Kim Skildum-Reid on Sports Geek

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Resources from the podcast

One Slide – Two Minutes

Where Digital Delivers

Where Digital Delivers?  Sean discusses this slide used in many club digital workshops over the years.  Want to book Sean for a keynote or Zoom?

Sports Geek Amplify out now

Sports Geek Amplify out now - all episodes available in Sports Geek podcast feed

Thanks for the review on Apple Podcasts

Great podcast

★★★★★ Dean_1_23 via Apple Podcasts

It is great to hear a different perspective on the sporting industry.

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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