In this episode of Sports Geek Sean Callanan interviews Power Sponsorship's Kim Skildum-Reid.
On this podcast you'll learn about:
- Kim shares here insights on her career in sponsorship
- What sports rightholders need to do right now
- How COVID-19 will disrupt sponsorship
- Why sponsorship activations are so important
- Importance of metrics and tracking for rightsholders and sponsors alike

Listen to Kim Skildum-Reid on Sports Geek
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Resources from the podcast
- Connect with Kim Skildum-Reid on LinkedIn on Twitter @KimSkildumReid and check out her website PowerSponsorship.com
- Please read these posts from Kim
- Please join Sean on weekly #SportsBizZoom calls
- Some Sports Geek episodes you might be interested in:
- Like this podcast? Support our Patreon campaign.
One Slide – Two Minutes
Where Digital Delivers? Sean discusses this slide used in many club digital workshops over the years. Want to book Sean for a keynote or Zoom?
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek