Man City’s Financial Scandal, Bucks Launch DTC Streaming & Disney’s Super Bowl Ad Strategy

The 5 stages of comprehending sports' biggest scandal … ever? – The Athletic *

Man City's financial scandal rewrites sponsorship and governance playbooks.

UK, Football, Governance, Sponsorship, Finance

Japanese Baseball Is Fighting Back Against MLB Talent Drain – Front Office Sports

NPB's strategy to monetise stars while growing globally.

Global, Baseball, MediaRights, FanEngagement, Strategy

BoS guide to F1 circuit economics – Business of Speed *

How modern F1 circuits actually make or lose money.

Global, F1, Venue Economics, Strategy, Sponsorship

Milwaukee Bucks Launch Bucks+ Streaming Service For 2026-27 Season – Sports Video Group *

Single-team DTC streaming tests NBA's future media model.

US, NBA, Streaming, Direct-to-Consumer, Media-Rights

Why Disney Wants Advertisers To Cancel Their Super Bowl Ads – Huddle Up *

Inside Super Bowl ad economics and Disney's pricing power.

US, NFL, Media Rights, Advertising, Commercial Strategy

Independent commission found Manchester City guilty of serious financial‑rule breaches over nine seasons – SportsTechX *

Landmark FFP ruling with huge sponsorship and valuation fallout.

UK, Football, Governance, Regulation, Sponsorship

Tennis antitrust lawsuit continues: Judge denies ATP, WTA and Grand Slam motions to dismiss – The Athletic

Antitrust case could reshape global tennis tours and rights.

Global, Tennis, Legal, Media-rights, Governance

London NFL Games: The Revenue Hit Some Owners Are Happy to Take – Sportico

Why some NFL owners accept short-term losses in London.

US, NFL, Revenue, International Markets, Strategy

Inside the Business of the NHL's Fastest-Growing Franchise – 365247 Sports

How the Islanders turned UBS Arena into a growth engine.

US, NHL, Valuation, Sponsorship, Venues

YouTube Sports Strategy Targets Live Rights, But Not Necessarily Events – Sports Video Group

YouTube tweaks the playbook for live sports partnerships.

Global, Digital, Streaming, Platforms, Media-Rights

FC Barcelona launched Barça Fan Lab, a Cardano-based fan engagement platform – SportsTechX

Barça tests Web3-driven loyalty, data and sponsorship inventory.

EU, Football, Web3, Fan Engagement, Data

Instagram Launches AI Assistant That Analyzes Your Reels and Suggests New Ideas – Matt Navarra

Reels optimisation is getting automated inside the Instagram app.

Global, SocialMedia, AI, ContentStrategy

Paramount-WBD Merger to Close Next Week After Judge OKs Settlement – Sports Video Group

Skydance mega-merger reshapes the global sports-rights buyer pool.

US, Media, M&A, Broadcasting, Strategy

Robot Umpires Reversed 54% of MLB Challenges in First Season – ESPN

Automated strike zones are already reshaping baseball broadcasts.

US, MLB, Technology, Data, Innovation

ESPN and TMRW Sports Extend Multi-Year U.S. Media Rights Deal for TGL – Sports Video Group

Tech-forward TGL secures longer runway with ESPN in US.

US, Golf, Media-Rights, Innovation, Sponsorship

Using Your Phone for Field Data Collection – Medium

Practical workflows for low-cost mobile data capture on-site.

Global, Data, Mobile, Operations, Fan-Experience

What happens when AI enters the pitch – Morning Brew

AI forecasting reshapes performance analysis, pricing and fan products.

Global, AI, Data, Sports-Technology, Analytics

How to Get Better at AI by Asking AI – Every

Turn AI into a coach for your own workflows.

Global, AI, Sports Marketing, Workflow Automation

Why the Most Underrated Marketing Skill Is Knowing When to Stop – Entrepreneur

In sports marketing, less content can drive more value.

Global, Marketing, Martech, AI, Strategy

Warren Buffett Bought a Dying Brand in 1988. It Now Pays Him $848 Million a Year – Medium

Patience and compounding that mirror long-term sports IP value.

US, Business, Brand, Investment, Sponsorship