From NRL Fan Data to Super Bowl Streaming: Revenue Innovation in Sports

How to Unlock the Value of Your Fan Base – Notice Sports *

NRL case study on turning fan data into revenue.

AU, NRL, Data, CRM, Sponsorship

Cal's New Naming Rights Deal Isn't What You Think – Huddle Up

Inside Cal's Databricks deal and stadium naming risk.

US, College Sports, Sponsorship, Finance, Data/Tech

How to plan 2027 when traffic is down and AI won't attribute – Growth Memo

Marketing strategy when AI search kills your web traffic.

Global, AI, Marketing Strategy, Attribution

Can US$300m investment, player equity and team stake sales save LIV Golf? – SportsPro

Unpacking LIV Golf's financial restructuring and survival chances.

Global, Golf, Private Equity, Finance

Inside MLB's Contingency Plan for a Potential Lockout – The Athletic

How MLB plans for sponsors, media and fans if games stop.

US, MLB, Business Strategy, Labour

NFL Wants to Know Which Combine Measurements Actually Matter – Front Office Sports

Crowdsourcing analytics to refine the NFL Combine's metrics.

US, NFL, Analytics, High Performance

Australian Athletics and Nine Announce Landmark 7‑Year Broadcast Partnership – Australian Athletics

Seven-year deal positions Nine as home of athletics.

AU, Media Rights, Athletics, Broadcast

X brings its Gametime feature to MLB games – TechCrunch

New X feature targets real-time second-screen MLB engagement.

US, MLB, Social Media, Fan Engagement

SportsPro and Meta to spotlight exceptional athlete storytelling on social – SportsPro

Meta-backed awards shine light on athlete-led storytelling.

Global, Social Media, Athletes, Sponsorship

Goalhanger goes big on Substack newsletters – Digital Content Next

What Goalhanger's 100k paid subs mean for rights holders.

UK, Creator Economy, Newsletters, Media

Disney+ Will Stream Super Bowl For First Time in 2027 – ESPN Press Room *

Super Bowl on Disney+ reshapes premium rights distribution.

US, NFL, Media Rights, Streaming

The Emmys Move to Streaming-Only on Prime Video – The Hollywood Reporter

Emmys ditch broadcast – what that signals for live sport.

Global, Streaming, Media Rights, Sponsorship

Charlotte Hornets Name DAZN Exclusive Direct-to-Consumer Streaming Partner – Sports Video Group

Hornets choose DAZN-only DTC for local NBA rights.

US, NBA, Media Rights, DTC

Home at Highmark Stadium: Buffalo Bills' New Venue Drives Fan Experience With Exterior Tech Center, Internal IP-Powered Infrastructure – Sports Video Group

Buffalo's new stadium shows what an IP-first venue looks like.

US, NFL, Stadiums, Infrastructure

University of Washington's New Sundodger Studios Leverages ST 2110 to Bring Broadcast, Videoboard, and Creative Under One Roof – Sports Video Group

College sports builds a $25m unified IP production hub.

US, College Sports, Production, ST2110

The Formula for Agentic AI Value – BCG

CxO playbook for getting real value from AI agents.

Global, AI, Strategy, Ticketing, Sponsorship

Performance Max and Advantage+ grade their own homework – Substack

Why you can't blindly trust Google and Meta's AI ROAS.

Global, AI, Digital Marketing, Attribution

NVIDIA, Microsoft kick off a new beginning for Windows PCs with RTX Spark and AI agents – NVIDIA Blog

Local AI agents are coming to every sports front office PC.

Global, AI, Productivity, Sponsorship

Why Formula 1 Makes So Much Sense for Revolut – Culture of Sport

Revolut's integrated F1 play as a sponsorship blueprint.

Global, F1, Fintech, Sponsorship

Warren Buffett Bought a Dying Brand in 1988. It Now Pays Him $848 Million a… – Medium

Buffett, Coca-Cola and lessons for long-term sponsorship value.

Global, Brand, Sponsorship, Strategy