Lawrence West has been working in the International and Olympic sport for more than a decade. He is currently the Commercial Manager for National Basketball League.
Shortly after finishing his sports marketing course at the University of Strathclyde, he joined England Hockey as a PR & Communications Assistant. He was then promoted to Communications and Sponsorship Manager where he oversees the organisation's external communications and media activities. He also managed their sponsorships and partnerships that contributed to the success of the London Olympics in 2012.
In 2013, Lawrence and his wife decided to move to Australia and start anew. This opened the doors for an opportunity to join Hockey Australia as a Communications Manager which established his sports career in a new country. Four years after his stint at Hockey Australia, he moved on to becoming the Corporate Partnerships Manager for Museums Australia wherein he led the corporate partnerships engagement and delivery for Museums Victoria, including thedevelopment of the corporate partnerships strategy and the fostering of new partnerships forMelbourne Museum, Scienceworks, and the Immigration Museum.
Lawrence's diverse commercial experience working across roles covering sponsorship and commercial partnerships, marketing, communications, events, brand, PR and media relations has made him an integral part of the NBL organisation.
Connect with Lawrence on Twitter and LinkedIn.
3:56 Lawrence West on breaking into the sports business industry
7:47 Developing Hockey Nation and building a sports project for London Olympics 2012
9:43 Lawrence on moving from London and landing a spot in Hockey Australia
13:29 Exploring commercial and partnerships with Museums Victoria
22:53 How the new broadcast agreement with ESPN and SBS came about
28:27 What is the effect of Andrew Bogut’s return to NBL
31:52 The NBL Next Stars program and what opportunities it is bringing to the league
35:30 How LaMelo Ball’s signing with Illawarra Hawks affected jerseys and membership sales
38:43 NBL’s expansion plans in Tasmania
42:48 How NBL1 helps reach the grassroots basketball
45:40 How they are using their independent audience data to create content or products that fans or partners want to see
49:25 Sports Geek Closing Five
56:39 Join Sports Geek Nation now! Go to SportsGeekNation.com/connected
Cute flashback with Shaq
Best of luck in the International Games
The LaMelo Ball announcement
Talking about the ‘Bogut effect'
Good partnerships built with NBA