In a special but very quick interview Sean catches up with Melbourne United's Vince Crivelli on the rebrand of Tigers to United. Gary Vanyerchuk makes a quick appearance thanks to his excellent #AskGaryVee Podcast, listen in for Sean's take on it.
On this Sports Geek Podcast you will learn:
Why Melbourne United rebrand happened
What steps Vince took to reach new fans
The importance of reaching out to participants
How does it feel as a former Tigers fan to see United play
Why 1>0 has been important to Sean in building Sports Geek
Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.