In a special but very quick interview Sean catches up with Melbourne United's Vince Crivelli on the rebrand of Tigers to United.  Gary Vanyerchuk makes a quick appearance thanks to his excellent #AskGaryVee Podcast, listen in for Sean's take on it.

On this Sports Geek Podcast you will learn:

  • Why Melbourne United rebrand happened
  • What steps Vince took to reach new fans
  • The importance of reaching out to participants
  • How does it feel as a former Tigers fan to see United play
  • Why 1>0 has been important to Sean in building Sports Geek

Resources from the podcast

Blast from the Past – Tigers Hoodlums

From the early 90s this picture was in Melbourne

Posts from Melbourne United you may have missed

From the game I interviewed Vince at Margaret Court Arena

Fans are loving the extra effort the players are making post match

United go all out for pre-game

Even got Dennis Rodman into the action on his visit to Australia


Must watch Gary Vaynerchuk video

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Rebranding a sports team: Melbourne United Transcription

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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