In a special but very quick interview Sean catches up with Melbourne United's Vince Crivelli on the rebrand of Tigers to United. Gary Vanyerchuk makes a quick appearance thanks to his excellent #AskGaryVee Podcast, listen in for Sean's take on it.
On this Sports Geek Podcast you will learn:
- Why Melbourne United rebrand happened
- What steps Vince took to reach new fans
- The importance of reaching out to participants
- How does it feel as a former Tigers fan to see United play
- Why 1>0 has been important to Sean in building Sports Geek
Resources from the podcast
- Connect with Vince Crivelli on Linkedin and on Twitter @VinceCrivelli
- Follow Melbourne United on Twitter @MelbUnitedHQ and Facebook
- Check out and download #AskGaryVee Podcast and on iTunes
- Highly recommend Gary's Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
I've given it as a gift many times
- Join #SportsBizMelb to connect with Melbourne's sports business community
- Grab your ticket to @SEATConference
- San Francisco 19-22 July 2015 – SPECIAL SPORTS GEEK OFFER – Australian & NZ attendees
- SEAT London March 17 2015 – SEE YOU IN LONDON
- Contact Sean if you’re interested in the pre-SEAT trip taking in sports in Seattle, Portland & San Francisco
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Join Sean at Social Media Marketing World in San Diego
- Have you signed up for weekly Sports Geek News?
Blast from the Past – Tigers Hoodlums
Posts from Melbourne United you may have missed
From the game I interviewed Vince at Margaret Court Arena
Big crowd in for @MelbUnitedHQ United down 12 #wearemelbourne pic.twitter.com/jJX9kOY8Ja
— Sean Callanan (@seancallanan) February 7, 2015
Fans are loving the extra effort the players are making post match
Fans for days… Despite the score, this never-ending crowd have stuck around to get autographs! #WeAreMelbourne pic.twitter.com/qz8js7DnFs
— Melbourne United (@MelbUnitedHQ) February 7, 2015
United go all out for pre-game
Lights out at @MCourtArena! Go time! #WeAreMelbourne pic.twitter.com/Y4QdVBzwZt
— Melbourne United (@MelbUnitedHQ) February 7, 2015
Even got Dennis Rodman into the action on his visit to Australia
SPOTTED: The man @dennisrodman rocking our slick new snap back around Melbourne! #RodmanIsUnited #WeAreMelbourne pic.twitter.com/Um95yunbFX
— Melbourne United (@MelbUnitedHQ) February 6, 2015
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Rebranding a sports team: Melbourne United Transcription
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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