In a special but very quick interview Sean catches up with Melbourne United's Vince Crivelli on the rebrand of Tigers to United. Gary Vanyerchuk makes a quick appearance thanks to his excellent #AskGaryVee Podcast, listen in for Sean's take on it.
On this Sports Geek Podcast you will learn:
Why Melbourne United rebrand happened
What steps Vince took to reach new fans
The importance of reaching out to participants
How does it feel as a former Tigers fan to see United play
Why 1>0 has been important to Sean in building Sports Geek
Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.