In a special but very quick interview Sean catches up with Melbourne United's Vince Crivelli on the rebrand of Tigers to United.  Gary Vanyerchuk makes a quick appearance thanks to his excellent #AskGaryVee Podcast, listen in for Sean's take on it.

On this Sports Geek Podcast you will learn:

  • Why Melbourne United rebrand happened
  • What steps Vince took to reach new fans
  • The importance of reaching out to participants
  • How does it feel as a former Tigers fan to see United play
  • Why 1>0 has been important to Sean in building Sports Geek

Resources from the podcast

Blast from the Past – Tigers Hoodlums

From the early 90s this picture was in Melbourne

Posts from Melbourne United you may have missed

From the game I interviewed Vince at Margaret Court Arena

Fans are loving the extra effort the players are making post match

United go all out for pre-game

Even got Dennis Rodman into the action on his visit to Australia

.

Must watch Gary Vaynerchuk video

What we do

Book Now

Let's get to work!

We'll work with your team to develop better content for your fans AND your sponsors.
Book Now
Register Interest

Final spots for SEAT London

Contact Sean if you want to attend SEAT London at Lord's March 17
Register Interest
Register Interest

Want to join Sean at SEAT 2015?

Sean is organising a pre-SEAT trip including team visits in Seattle, Portland & San Francisco.
Register Interest

Sports Geek Podcast by the numbers

0
Guests
0
iTunes Reviews
0
Episodes
0
Downloads

Did you miss #SportsBizMelb?

Be sure to join Sports Business Melbourne on Meetup.com and get ready for SB Week.
SportsBusinessMelbourneMeetupGroup

Join Sean at #SMMW15

Want to catch up and learn about latest in social media marketing?  Join me at Social Media Marketing World in San Diego this March.
Join me at #SMMW15

Rebranding a sports team: Melbourne United Transcription

Download Podcast Transcription

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world.  We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.

Become a Patron of Sports Geek for as little as $4

Our supporters (become one)

Sports Where I Am
Tradable Bits
Stellaralgo
Creator Global
SPP
SG Esports
Reuters Sports
Gravitas
Sporty Trip
Glory League
Lumin Sports Technology
DecPR
RefLIVE
POPA (Projects of PAssion)
Shunt
Mekko Graphics
Pronto CX
Tappit
Interact Sport
Sport Business Partners
Stattr
Clevanet Solutions
Checkmate Public Affairs
Digital Ticket Consulting

Startup Supporters (learn how you can qualify)

Fancam
Rosterfy
Live Graphics Systems (LIGR)
Brizi
Spalk
WaitTime
Sportility
Pickstar
Support Sports Geek on Patreon
Sign up as a Business Patron