Jeremy Loeliger on rebuilding the NBL brand – CEO series

On this week's episode, Sean chats to the Australian National Basketball League's CEO, Jeremy Loeliger.  As part of the CEO Series, Sean and Jeremy chat about rebuilding the NBL and building ties with the NBA.

On this podcast you'll learn about:

  • How the NBL went about relaunching all digital assets and rebranding the league after Larry Kestelman taking over as major shareholder
  • How treating the NBL as a commercial business has built credibility and strengthened ties with the NBA
  • How the NBLxNBA deal came about
  • What the NBL's current metrics for success are
  • The NBL's hopes for the new 3 on 3 competition and how important it will be for participation levels
  • Jeremy's hopes for the upcoming finals season
Jeremy Loeliger on rebuilding the NBL brand - Sports Geek CEO Series

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★★★★★ in Apple Podcasts by Gavin MacPhee from USA on August 23, 2017

The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests are an eclectic mix from different countries, sports and areas of expertise. This is valuable listening for anyone in sports marketing!

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2018-03-12T12:30:44+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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