On this week's episode, Sean chats to the Australian National Basketball League's CEO, Jeremy Loeliger.  As part of the CEO Series, Sean and Jeremy chat about rebuilding the NBL and building ties with the NBA.

On this podcast you'll learn about:

  • How the NBL went about relaunching all digital assets and rebranding the league after Larry Kestelman taking over as major shareholder
  • How treating the NBL as a commercial business has built credibility and strengthened ties with the NBA
  • How the NBLxNBA deal came about
  • What the NBL's current metrics for success are
  • The NBL's hopes for the new 3 on 3 competition and how important it will be for participation levels
  • Jeremy's hopes for the upcoming finals season
Jeremy Loeliger on rebuilding the NBL brand - Sports Geek CEO Series

Let's chat

Book a free consulting call

Resources from the podcast

Sign up for these

Some tweets you may have missed

Finishing off the season with a bang!

And now the finals are set!

NBL is 40

Open air game is a sell out

Book in for this free webinar now with Sports Geek and Tradable Bits


Thanks for the review on iTunes

Fantastic Insight

★★★★★ in Apple Podcasts by Gavin MacPhee from USA on August 23, 2017

The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests are an eclectic mix from different countries, sports and areas of expertise. This is valuable listening for anyone in sports marketing!

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Download our new Facebook Campaigns Guide NOW!